CE Pro June 2023 - 36

CE PRO 100 | Brand Analysis
Industry's Elite
Integrators
Ride HighThe
annual CE Pro 100 Brand Analysis
shows custom industry-focused
companies gaining market share on
big mainstream consumer names.
By Arlen Schweiger & Robert Archer
FINDING PATTERNS
and pulling key data
points from a list of more
than 60 technology and
business operations categories
is always diffi cult, and
this year was no diff erent.
But if there's one mantra
that's a custom electronics
industry favorite that can
be applied to the 2023 CE
Pro 100 Brand Analysis
rankings of the most-used
manufacturers, " a rising tide
lifts all boats " is it.
As usual, the caveat
to CE Pro's annual highly
anticipated Brand Leaders
36 | CE Pro June 2023
and Bullet Brands list is that
the data is pulled from the
CE Pro 100 entry forms, in
which we ask candidates
to name their top brands in
this massive swath of categories
impacting the custom
channel. On one hand,
the 100 leading integrators
who choose to participate
present a mighty successful
group from which to
gather such detailed data;
on the other hand, it still
represents only a fraction of
the thousands of dealers in
the industry.
This year especially, CE
Brand Leader
Performance Tide
2023
Pro saw a big turnover
in the CE Pro 100 rankings,
which as usual were
announced in the May
issue immediately preceding
June's Brand Analysis
coverage. A dozen " new "
members of the CE Pro 100
were among those earning
the prestigious recognition
this year, and companies
had to earn nearly $3 million
in custom revenues (the
No. 100 integrator brought
in $2.95M). Of course,
some of thosedealers could
have been on the list in
previous years.
That said, surges by
" Bullet Brand " companies
such as Kaleidescape, Josh.
ai, James Loudspeaker,
Origin Acoustics/Artnovion,
ICE Cables, AVPro Edge,
AudioControl, Samsung and
Masimo Consumer (formerly
Sound United) heritage
brands Marantz and Denon
speak loudly. Especially
when compared with falling
totals for Sonos in the
majority of their categories
- of course, the popular
company's reach is so
widespread it still handily
won multiple - as well as
the mammoth portfolio of
Snap One brands (again,
still handily won many of
the 60+ categories).
This telling trend appears
to validate what the CE Pro
100 and, really, the entire
custom industry is all about:
solutions that go beyond
what the general public
demands, because CEDIA
channel clientele demand
and pay for so much more.
Based on this year's Brand
Analysis, dealers and their
valuable vendors are clearly
giving their more discerning
" public " what they want.
cepro.com

http://www.cepro.com

CE Pro June 2023

Table of Contents for the Digital Edition of CE Pro June 2023

CE Pro June 2023 - Intro
CE Pro June 2023 - Cover1
CE Pro June 2023 - Cover2
CE Pro June 2023 - 1
CE Pro June 2023 - 2
CE Pro June 2023 - 3
CE Pro June 2023 - 4
CE Pro June 2023 - 5
CE Pro June 2023 - 6
CE Pro June 2023 - 7
CE Pro June 2023 - 8
CE Pro June 2023 - 9
CE Pro June 2023 - 10
CE Pro June 2023 - 11
CE Pro June 2023 - 12
CE Pro June 2023 - 13
CE Pro June 2023 - 14
CE Pro June 2023 - 15
CE Pro June 2023 - 16
CE Pro June 2023 - 17
CE Pro June 2023 - 18
CE Pro June 2023 - 19
CE Pro June 2023 - 20
CE Pro June 2023 - 21
CE Pro June 2023 - 22
CE Pro June 2023 - 23
CE Pro June 2023 - 24
CE Pro June 2023 - 25
CE Pro June 2023 - 26
CE Pro June 2023 - 27
CE Pro June 2023 - 28
CE Pro June 2023 - 29
CE Pro June 2023 - 30
CE Pro June 2023 - 31
CE Pro June 2023 - 32
CE Pro June 2023 - 33
CE Pro June 2023 - 34
CE Pro June 2023 - 35
CE Pro June 2023 - 36
CE Pro June 2023 - 37
CE Pro June 2023 - 41
CE Pro June 2023 - 39
CE Pro June 2023 - 40
CE Pro June 2023 - 41
CE Pro June 2023 - 42
CE Pro June 2023 - 43
CE Pro June 2023 - 44
CE Pro June 2023 - 45
CE Pro June 2023 - 46
CE Pro June 2023 - 47
CE Pro June 2023 - 48
CE Pro June 2023 - 49
CE Pro June 2023 - 50
CE Pro June 2023 - 51
CE Pro June 2023 - 52
CE Pro June 2023 - 53
CE Pro June 2023 - 54
CE Pro June 2023 - 55
CE Pro June 2023 - 56
CE Pro June 2023 - 57
CE Pro June 2023 - 58
CE Pro June 2023 - 59
CE Pro June 2023 - 60
CE Pro June 2023 - 61
CE Pro June 2023 - 62
CE Pro June 2023 - 63
CE Pro June 2023 - 64
CE Pro June 2023 - 65
CE Pro June 2023 - 66
CE Pro June 2023 - 67
CE Pro June 2023 - 68
CE Pro June 2023 - 69
CE Pro June 2023 - 70
CE Pro June 2023 - 71
CE Pro June 2023 - 72
CE Pro June 2023 - 73
CE Pro June 2023 - 74
CE Pro June 2023 - 75
CE Pro June 2023 - 76
CE Pro June 2023 - 77
CE Pro June 2023 - 78
CE Pro June 2023 - 79
CE Pro June 2023 - 80
CE Pro June 2023 - Cover3
CE Pro June 2023 - Cover4
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https://www.nxtbook.com/emerald/cepro/december_2021
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https://www.nxtbook.com/emerald/cepro/october_2021
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