CE Pro June 2024 - 12

Audio+Video
DISPLAYS | COMPONENTS | FURNISHINGS | ENTERTAINMENT | SERVICES
AVPro Edge Infuses
AudioControl
with Financial
Investment
New parent company AVPro Edge
says it is elevating AudioControl to
enhance all aspects of manufacturing
and efficiencies to boost customer
experience. By Arlen Schweiger
AUDIOCONTROL has only
been under AVPro Global
for a little more than half
a year, and it is already
capitalizing on having a new
parent company. AudioControl
has been the beneficiary
of significant investment
by AVPro Global since
the August 2023 acquisition,
using it to elevate all
aspects of manufacturing
and improve processes, the
company announced.
Director of Engineering
Juha Nurminen has enhanced
AudioControl's ability to
deliver high-performance
products to integrators with
little or no wait time, according
to the company.
The expanded engineering,
customer service, and
technical support teams add
a higher level of operational
efficiency and product knowledge,
creating a premium endto-end
customer experience.
" AudioControl is a brand
that is held in very high
esteem for premium per12
| CE Pro June 2024
formance audio products, "
says Nurminen.
" Our plan is to optimize
critical processes to make
the brand stronger than ever.
There is tremendous passion
within both AudioControl
and AVPro Global amongst
likeminded individuals to deliver
the best audio products
and related support services.
It is quite apparent that this
brand and these solutions
are quite important to our
residential and commercial
AV integrators. "
With factories operating in
Seattle, Sioux Falls, S.D., and
overseas, the R&D, engineering,
and manufacturing
teams can conceive of and
build prototypes very quickly,
getting new solutions swiftly
into the hands of integrators.
The company's investment
in more parts plus inventory
management systems and
modernized manufacturing
has resulted in increased
production, particularly of
AudioControl's most popular
With factories in Seattle, Sioux Falls, S.D., and overseas,
the R&D, engineering, and manufacturing teams can
conceive of and build prototypes very quickly.
multizone and home theater
amplifiers, ensuring just-intime
availability.
" We have gone from having
a 6-8-week backorder on
most products to same-day
shipping on almost every
model, " explains Chris Kane,
AudioControl's newly promoted
vice president of North
American Residential Sales.
" Often, integrators do
not have the flexibility to
wait an extended period for
their order - they need the
products quickly to get jobs
completed. Everything we
are doing focuses on the best
interests of our customers. "
AudioControl can now
focus on building and delivering
modern solutions to
dealers, such as GaN-based
high-power amplifier platforms,
70-volt amplifiers,
Dante-enabled multizone
amplifiers with advanced
DSP capabilities, and home
theater preamp/processor
and receivers.
" We have a visionary group
of people working together
to cull critical data from the
field and apply this information
toward the development
of new solutions, " says AVPro
Global CTO Matt Murray.
" This process has served
AVPro Edge very well historically,
and we are having
success thus far adapting
these procedures on behalf
of AudioControl. "
In related company news,
AVPro Global Holdings, the
parent company of AVPro
Edge, AudioControl Pro,
Bullet Train, Murideo, and
Then Audio audio/video
distribution products, has
announced the appointment
of Chris Kane as Vice
President of North American
(NA) Residential Sales.
Kane will report to Mike
Detmer, AVPro's COO, and
oversee NA business development
initiatives including
streamlining sales processes
by unifying the AVPro
brand portfolio under one
experienced manager.
cepro.com
AUDIOCONTROL
http://www.cepro.com
CE Pro June 2024

Table of Contents for the Digital Edition of CE Pro June 2024
