CE Pro March 2023 - 54

OUTDOOR TECHNOLOGY
their own backyards. But now that the panic-driven hype surrounding
coronavirus has subsided, clients are less willing to
shell out higher amounts of money to put their project at the
top of the installation schedule. Meanwhile, there are more
product options from which to choose - both high-end and
entry-level - giving dealers even more flexibility in pricing.
In 2023, CE pros are expecting their outdoor business to
continue to thrive, with a 7.8% average revenue growth rate
predicted for this year. Nearly half of all integrators (44%),
anticipate their average price per outdoor installation will
rise in 2023.
One reason for the strong growth of the outdoor market is
that integration companies are discussing outdoor solutions
with their clients as an extension of the interior of the home
versus as a standalone system. According to the study, 60%
of all outdoor installations are part of a project that includes
a technology solution inside the home. That means from a
control standpoint, the outdoor AV is seen simply as an additional
zone. Nearly one out of every four integrators (23%)
said that every outdoor project they completed in 2022 was
linked to a system in the home's interior.
In terms of what technologies are being installed outside,
audio is the big kahuna. Nearly three out of every four (73%)
outdoor projects included an audio solution last year. Security/video
surveillance was the next most common outdoor
2022 End-User Cost
for Outdoor Projects
$50,001+
4%
7%
$25,001$50,000
13%
$10,001$25,000
27%
$5,001$10,000
27%
The
median price point for an
outdoor project in 2022 was $8,751,
which is 24% higher than 2020, but
lower than it was in 2021. The percentage
of projects between $1,000
and $5,000 rose dramatically, from
just 9% of outdoor projects in 2021
to 27% last year.
Frequency Installing Outdoor
Surveillance Cameras
$1,001$5,000
21%
2022
End-User Cost for
Outdoor Projects
Less than
$1,000
2023 Outlook for Outdoor Business
UP
64%
Nearly two out of three integrators believe
their outdoor technology installation
revenues will increase this year.
NO
CHANGE
23%
DOWN
3%
category, with 54% of exterior projects including some form
of exterior security, whether that be cameras, automated
security lighting, or perimeter security detection.
The ability to use the wireless home network while in
the backyard has become of utmost importance, and that
is confirmed in the data. Exactly half of all outdoor installations
included exterior wireless access points. The advent of
outdoor displays has allowed the backyard video market to
remain strong. In all, dealers report 43% of their exterior installations
had video, whether that is poolside, on the patio,
in the outdoor kitchen, etc.
Not too many years ago, very few integrators delved
in the landscape lighting field, but integrators now install
Most Common Outdoor Audio Components
Percentage of Outdoor Projects that Include:
Frequency Installing Outdoor
Wireless Access Points
Buried cable
Buried in-ground or above-ground speakers
Staked satellite speakers
Buried in-ground or above-ground subwoofers
70V speakers
Under-eave speakers
Wireless speakers
Rock speakers
Outdoor amplifiers
Outdoor soundbars
Planter speakers
In-pool/underwater speakers
Frequency Installing Outdoor
Pool/Spa Controls
Frequency Installing Outdoor
Cell Phone Signal Boosters
Frequency Installing Outdoor
Weather Stations
80%
41%
36%
33%
29%
27%
20%
16%
13%
12%
10%
4%
The wide assortment of outdoor audio equipment is likely a big reason that
audio is the most common subsystem installed.
54 | CE Pro March 2023
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CE Pro March 2023

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