CE Pro May 2021 - 31

perspective, video analytics,
and data analytics perspective. We think that we can
not only compete in the
smart home space but really
be - with Google as a partner - a technology leader
and provide customers services that don't exist today.
That's all part of a second
generation offering some
of which will be available in
the second half of this year
but will be launched when
we have our own interactive
platform built in-house combined with Google hardware
and video analytics to launch
the next-generation. "
Vivint Smart Home

(NYSE: VVNT) continues
to be a smart home juggernaut. According to its latest
financial report from Q3, the
Provo, Utah-based company
continues to add smart home
customers at a record rate.
That is despite the fact that
its well-known door-knocking
sales operations were put on
hold due to COVID-19. The
company now has approximately 1.7 million subscribers,
adding 338,626 in 2020,
controlling an average of 15
devices in their homes.
The average monthly
monitoring fee per Vivint
customer is $63.79, and the
company's attrition rate is

12.8%, down from 13.9% one
year ago. In terms of installation, the average system
installation revenue is $1,886,
up from $1,106 in 2019. Most
of its clients sign five-year
contracts. Ironically, Vivint
and ADT are currently engaged in a legal dispute over
alleged patent infringements.
Similarly reliant on RMR,
Guardian Protection earned
84% percent of its $172 million (down $28 million from
last year) in custom revenues
from recurring contracts.
Guardian did 21,806, down
27% from its total number of
installations in 2019. Guardian has operations across

multiple states on the East
Coast, Midwest and Texas,
and is heavily reliant on new
home construction.
Although retail took a
hit in 2020, the strength of
hybrid custom/retail business
model is still apparent on
the list. Illinois-based retailer
Abt Electronics reported a
strong $78 million in custom
installation revenue solely
from sales of equipment sold
for installation, along with
the installation of 15,000
systems. Likewise, HTSA
member Just One Touch /
Video & Audio Center in Los
Angeles has total revenues of
$123.5 million. CE Pro

How Companies Verify Their Data
Companies are asked to submit their financial data or have it
verified by their accountant for the CE Pro 100. The verification is optional. Companies were required to sign a statement
(for faxed or mailed entries) that says, " the information provided is accurate and truthful. "
CE Pro has selected gross revenue in multisystem residential and resimercial installations as the determining factor for
the ranking, recurring monthly revenue from security monitoring and service agreements, as well as over-the-counter
retail sales of electronics and that are installed. Keep your
eyes peeled for the June issue of CE Pro that will include a
brand analysis of vendors used by the CE Pro 100. All entrants
in the CE Pro 100 are eligible to attend the CE Summit/Total
Tech Summit as a hosted guest. It will be held this year in
Orlando, Fla., from November 17-19, 2021.
The CE Pro 100 list is aggregated in several ways:
A qualification form appeared in the February and March
2021 issues of CE Pro.
An online form was posted on cepro.com for three
months, inviting entries.
A blast email was sent to the installing companies that
subscribe to CE Pro.
Special emails and phone calls were made to a handful of
firms that appeared in previous CE Pro 100 listings.
The list is ranked by the volume of billed, not booked,
business from custom installation systems that incorporate at
least three of the following subsystems:
Audio (sources, speakers, processors or multiroom distribution components)

VAC control/energy management systems
H
L ighting controls
Security systems (alarms, integrated fire, access control or

video surveillance)
Structured wiring
Telecommunications
Video (sources, monitors, projectors, screens, multiroom
distribution components, gaming)
Whole-house automation/integration
Networking (PC/broadband routers, modems, WAPs, etc.)
Window covering controls
Energy storage systems
Water leak detection
Indoor air quality
Lighting fixtures, including landscape lighting
Other (cell phone signal boosters, voice control, central vacuum, surge protection, irrigation control, voice control, satellite, spa controls, acoustical panels, seating, furniture, etc.)
The data also includes recurring revenue from multi-subsystem installations, as well as over-the-counter and online
sales. Given that RMR for subsidized smart home installation is
a new business model being adopted by many companies, CE
Pro began including RMR revenue in the custom revenue totals a few years ago. As always there are many large companies
that chose not to participate in this year's listing. Many higher-end custom companies do not want to be compared with
high-volume companies on any list. Is your company missing
from the list? If so, email CE Pro at jason.knott@emeraldx.com,
or please email any other comments about the CE Pro 100.

cepro.com May 2021 CE Pro | 31

C2105 pp26-36 CEP100.indd 31

4/6/21 10:40 AM

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CE Pro May 2021

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