CE Pro May 2022 - 50

HOME ENTERTAINMENT
ity, and the ability to conduct a demo as the least important
criteria for boosting their home theater business.
Meanwhile, integrators say their clients are most focused
on the experience. Similar to last year, when asked what their
clients desired most in a home theater, dealers said customers
want a cinema-like experience first. That is followed by
aesthetically pleasing design, price and ease of use. Another
element of importance to customers includes the ability to
use the theater for other experiences besides just watching
movies, such as playing video games and listening to music. Finally,
powerful bass, support for high-resolution audio formats,
and brand name of the gear round out the list as the least
Home Theater Business Expectations
for Next 12 Months
Down 6%+
6%
Down 1% to 5%
8%
Flat
28%
Up 1% to 5%
3%
Up 6% to 10%
22%
Up 11% to 15%
6%
Up 16% to 25%
11%
Up 26% to 50%
8%
Up 51%+
8%
Integrators predict a solid 7.25% median increase in their
home theater installations over the next 12 months.
10 Most Important Factors to Help Boost Home
Theater Installation Business
1. Audio Quality
2. TV/Projector Video
Quality
3. Price
4. Equipment Reliability
5. Equipment Feature Sets
6. Manufacturer Support
7. Equipment Availability
8. Overall Room Design
9. Manufacturer Brand
Names
10. Ability to Conduct
In-Person Demos for
Clients
Audio and video quality continue to be the most influential
factors that will help dealers boost their home theater
business.
important factors to clients.
Additionally, the survey dug deeply into the features that
integrators find most important in a media server, such as
Kaleidescape, Apple TV or Roku. User experience was the
most important, with specifically the " speed at which you
can access movies " as the top response. Access to streaming
content, DVR storage capacity, ability to play DVDs or Blu-ray
discs, and " audiophile-grade sound " rounded out the top five
most desired features. Other important features include 4K
UHD Blu-ray playback, ability to access digital music files or
streaming audio, ease of use of the interface, and integration
with home controls. CE Pro
Vanco: Why Audio Is More Important
to Home Theater Than Video
Controversial opinion:
audio is more important
than visuals in creating a
truly sublime home theater
experience. In part, that's
because stunning visuals - with dynamic HDR, high contrast,
and 4K resolution - are now the default expectation
of our clients, making audio the more effective differentiator.
More than that, though, audio has the power to
fully immerse the audience in the world of the film.
Object-based audio and immersive surround sound can
create truly transporting effects. The audience can feel an
explosion in the pit of their stomachs or hear footfalls approaching
stealthily from behind. Far more than the fad of
3D video of the mid-aughts, 3D audio enables suspension
of disbelief, without cumbersome glasses or constrained
viewer positions.
One of the principal challenges of bringing theatrical
sound into a home is confining the sound to the room,
both so that the audience gets the experiential benefit of
all that sound energy, and so that adjacent spaces aren't
disrupted. It doesn't matter how powerful your sound
system is if you have to keep it turned down to 20% to
avoid waking your spouse. Beale Street's Sonic Vortex
speakers are designed to do exactly that - directing all
sound energy into the room, with no bleed through.
Great home theater experiences don't just come from
a box - though using reliable pro-quality components
like Beale Street speakers is an excellent start. A truly
immersive experience comes from thoughtful implementation
that surrounds every member of the audience with
powerful, intelligible sound. -Randy Blanchard, Director
of Audio Products, Vanco
50 | CE Pro May 2022
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CE Pro May 2022

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