CE Pro May 2023 - 48

HOME THEATER
With the technology
today, integrators can install
a home theater in just about
any room in the house the
client wants. Multipurpose
room/great room/den is the
most common location, with
37% of installations in that
open-concept area. The private
cinema room accounts
for 27% of projects, while
17% are in basements, 8% in
primary bedrooms, 6% outdoors
and 4% in a secondary
bedroom.
Nearly one-in-three home
theater installations last
2022 Dedicated Home
Theater Installations
Multipurpose-Room Home
Theater Installations
year incorporated the home
theater audio/video as a
single zone in a multiroom
AV distribution system. That
application would obviously be most popular in great room
and outdoor applications in which the homeowner might be
moving throughout the home.
In terms of what integrators are looking for to boost their
home theater business, the performance of audio and video
within the components are the highest priorities. According
to respondents, audio quality and video quality are by
far the most important elements, followed by equipment
reliability, then manufacturer support. Price is well down on
the list of priorities... with equipment availability, margin,
and aesthetics of the gear listed as more important than
the price point.
Meanwhile, integrators say their clients are most focused
on the experience. Similar to the past two years, when
Multipurpose Room
Home Theater Price Points
Most Difficult Home Theater Products to Obtain
1. Media Servers
2. Preamps/Processors
3. AVRs
4. Blu-ray Players
5. Controls/Interfaces
6. Cables
7. Other (Networking
Gear, Mounts, etc.)
8. Projectors
9. Loudspeakers
10. Displays
The home theater side of the business was certainly
affected by the supply chain shortages. While the crisis has
subsided, integrators still say these home entertainment
products are the hardest to obtain.
Home Theater Locations
Dedicated Home Th
Price Points
Nearly one-third of home theater installations last year used the theater as a zone within a
multiroom AV system. This request tends to be popular in great room and outdoor spaces.
asked what their clients desired most in a home theater,
dealers said customers want a cinema-like experience
first. That is followed by ease of use, aesthetically pleasing
design, and price. Powerful bass " you can feel " is listed
another priority, along with the ability to use the theater
for other experiences besides just watching movies, such as
playing video games and listening to music. CE Pro
Home Theater Business Expectations
for Next 12 Months
Integrator Willingness to
Install MicroLED in Home Theaters
No way, never
5%
21%
Maybe,
but try to
convince
client
otherwise
42%
33%
Yes,
depending
on the
application
With the growing popularity of microLED/video wall
technology, dealers now have another option for home
theater video. CE pros report 8% of their home theater
installations last year used microLEDs, up from virtually
zero the previous year.
Absolutely
Integrator Willingness to Install
MicroLED in Home Theaters
48 | CE Pro May 2023
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CE Pro May 2023

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