CE Pro May 2024 - 12

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Sonance, HTSA to Propel Industry
Education via Co-Located Events
By using the 'living lab' Sonance Studio, HTSA and Sonance will invite all
channels of the custom industry to learn more about company culture and
business strategies. By Arlen Schweiger
INDUSTRY BUYING group
HTSA made a huge splash
a few years ago by launching
Lightapalooza and then
opening it to the entire custom
channel. So, no stranger
to propelling industry
education, the organization
has teamed with leading
architectural loudspeaker
manufacturer Sonance on its
latest initiative in this area.
The program and events
have been happening and
growing at Sonance for 4-5
years, with several being
staged each year and will
now be an annual co-sponsored,
co-located educational
opportunity, according
to the groups.
" Sonance is an ideal study
of what HTSA does to elevate
vendors, members and
our entire industry. We constantly
challenge ourselves
to do better for the members
and the industry, " says
HTSA Executive Director
Jon Robbins. " The unique
work HTSA does with
vendors like Sonance and
others and dealers elevates
us all in entirely new ways
and advances what we do in
the eyes of the public. "
12 | CE Pro May 2024
Left to right: Keith Esterly (HTSA), Tom Doherty (HTSA), Jason Sloan (Sonance), Jon Robbins
(HTSA), Mike Cleary (Sonance), Jeff Brewer (Sonance), and Nicole Gress (HTSA).
According to HTSA and
Sonance, the events will
address a range of valuable
business lessons and strategies.
For starters, the organizations
will offer a hands-on
Sonance Tour with far more
than product, but a focus on
company culture, relationships,
and advancement.
That will be augmented
by real-world, firsthand
practices with HTSA Chief
Learning Architect Keith
Esterly and his unique Relationship
Science Classes
that dovetail with the
Sonance mindset, views,
and tour.
" HTSA's even deeper
relationship with the
Sonance team goes back
to my very first weeks at
HTSA in 2019, " Esterly
notes. " From that very
first visit, we realized how
perfectly aligned we are in
our ultra-unique approach
to client experiences, and
I've led an open-enrollment
Relationship Science event
there every year in December
ever since. "
Plus, the Relationship
Science classes are constantly
evolving since they
began in 2019 and now offer
live sessions, webinars, and
interactive training, HTSA
states.
He says the annual
Winter Relationship Science
event at the Sonance Studio
has already become a
traditional, year-end " family
reunion " -like atmosphere.
" In terms of live events,
the open-enrollment Relationship
Science sessions we
do at Sonance are always
among the best because
my three days following on
the heels of their awesome
studio tour, allows our folks
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SONANCE/HTSA

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CE Pro May 2024

Table of Contents for the Digital Edition of CE Pro May 2024

CE Pro May 2024 - Intro
CE Pro May 2024 - Cover1
CE Pro May 2024 - Cover2
CE Pro May 2024 - 1
CE Pro May 2024 - 2
CE Pro May 2024 - 3
CE Pro May 2024 - 4
CE Pro May 2024 - 5
CE Pro May 2024 - 6
CE Pro May 2024 - 7
CE Pro May 2024 - 8
CE Pro May 2024 - 9
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CE Pro May 2024 - 12
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CE Pro May 2024 - 16
CE Pro May 2024 - 17
CE Pro May 2024 - 18
CE Pro May 2024 - 19
CE Pro May 2024 - 20
CE Pro May 2024 - 21
CE Pro May 2024 - 22
CE Pro May 2024 - 23
CE Pro May 2024 - 24
CE Pro May 2024 - 25
CE Pro May 2024 - 26
CE Pro May 2024 - 27
CE Pro May 2024 - 28
CE Pro May 2024 - 29
CE Pro May 2024 - 30
CE Pro May 2024 - 31
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CE Pro May 2024 - 37
CE Pro May 2024 - 38
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CE Pro May 2024 - 40
CE Pro May 2024 - 41
CE Pro May 2024 - 42
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CE Pro May 2024 - 44
CE Pro May 2024 - 45
CE Pro May 2024 - 46
CE Pro May 2024 - 47
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CE Pro May 2024 - 59
CE Pro May 2024 - 60
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CE Pro May 2024 - 62
CE Pro May 2024 - 63
CE Pro May 2024 - 64
CE Pro May 2024 - Cover3
CE Pro May 2024 - Cover4
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