CE Pro May 2024 - 28

LIGHTING CONTROLS & FIXTURES: OPERATIONS
Impactful lighting should augment
finishes, artwork, and architectural
details that go into a home.
6
REASONS SELLING LIGHTING
CAN ELEVATE YOUR STATUS
Steady category demand, improved home aesthetics, early project
involvement are chief ways lighting business can benefit custom
integrators. By Mike Libman
THE BUSINESS OF
selling lighting is not
just about offering fixtures
- it's about illuminating
what people love about
their homes.
With the rapidly growing
Lightapalooza event having
been staged in February,
you might be asking, why
sell lighting? There are plenty
of good reasons.
Universal Need: Every
home needs lighting, so that
equates to steady demand.
Expanded Revenue:
More products per project
28 | CE Pro May 2024
means increased profit
potential.
Solutions over Features:
Transition from selling individual
items to comprehensive
lighting solutions.
Control Compatibility:
Ensure that fixtures and
controls work seamlessly.
Provide the ideal user
experience.
Home Enhancement:
Use lighting to elevate the
comfort and aesthetics of
your clients' homes.
Early Involvement:
Ingratiate yourself into the
design process sooner, becoming
an essential part of
the project from the outset.
Understanding the value
that you bring to a project
is crucial, but so is recognizing
what other stakeholders
offer. For trades such as
lighting designers, interior
designers, architects, and
builders consider their stake
in the job.
Lighting Designers: Still
rare, but they are influential.
When present, your strategy
should be one of partnership
and enhancement.
Architects and Interior
Designers: They are invested
in the project's vision.
Your role is to consult and
accentuate their blueprints
with lighting that complements
their design choices
and architectural details.
Builders: Time is money.
Demonstrate your ability to
stick to schedules and provide
worry-free warranties.
Electricians: They value
simplicity and profitability.
Offer solutions that are
straightforward to install and
beneficial for their business.
cepro.com
DMF LIGHTING

http://www.cepro.com

CE Pro May 2024

Table of Contents for the Digital Edition of CE Pro May 2024

CE Pro May 2024 - Intro
CE Pro May 2024 - Cover1
CE Pro May 2024 - Cover2
CE Pro May 2024 - 1
CE Pro May 2024 - 2
CE Pro May 2024 - 3
CE Pro May 2024 - 4
CE Pro May 2024 - 5
CE Pro May 2024 - 6
CE Pro May 2024 - 7
CE Pro May 2024 - 8
CE Pro May 2024 - 9
CE Pro May 2024 - 10
CE Pro May 2024 - 11
CE Pro May 2024 - 12
CE Pro May 2024 - 13
CE Pro May 2024 - 14
CE Pro May 2024 - 15
CE Pro May 2024 - 16
CE Pro May 2024 - 17
CE Pro May 2024 - 18
CE Pro May 2024 - 19
CE Pro May 2024 - 20
CE Pro May 2024 - 21
CE Pro May 2024 - 22
CE Pro May 2024 - 23
CE Pro May 2024 - 24
CE Pro May 2024 - 25
CE Pro May 2024 - 26
CE Pro May 2024 - 27
CE Pro May 2024 - 28
CE Pro May 2024 - 29
CE Pro May 2024 - 30
CE Pro May 2024 - 31
CE Pro May 2024 - 32
CE Pro May 2024 - 33
CE Pro May 2024 - 34
CE Pro May 2024 - 35
CE Pro May 2024 - 36
CE Pro May 2024 - 37
CE Pro May 2024 - 38
CE Pro May 2024 - 39
CE Pro May 2024 - 40
CE Pro May 2024 - 41
CE Pro May 2024 - 42
CE Pro May 2024 - 43
CE Pro May 2024 - 44
CE Pro May 2024 - 45
CE Pro May 2024 - 46
CE Pro May 2024 - 47
CE Pro May 2024 - 48
CE Pro May 2024 - 49
CE Pro May 2024 - 50
CE Pro May 2024 - 51
CE Pro May 2024 - 52
CE Pro May 2024 - 53
CE Pro May 2024 - 54
CE Pro May 2024 - 55
CE Pro May 2024 - 56
CE Pro May 2024 - 57
CE Pro May 2024 - 58
CE Pro May 2024 - 59
CE Pro May 2024 - 60
CE Pro May 2024 - 61
CE Pro May 2024 - 62
CE Pro May 2024 - 63
CE Pro May 2024 - 64
CE Pro May 2024 - Cover3
CE Pro May 2024 - Cover4
https://www.nxtbook.com/emerald/cepro/oct_2024
https://www.nxtbook.com/emerald/cepro/sept_2024
https://www.nxtbook.com/emerald/cepro/august_2024
https://www.nxtbook.com/emerald/cepro/july_2024
https://www.nxtbook.com/emerald/cepro/june_2024
https://www.nxtbook.com/emerald/cepro/may_2024
https://www.nxtbook.com/emerald/cepro/april_2024
https://www.nxtbook.com/emerald/cepro/march_2024
https://www.nxtbook.com/emerald/cepro/janfeb2024
https://www.nxtbook.com/emerald/cepro/december_2023
https://www.nxtbook.com/emerald/cepro/november_2023
https://www.nxtbook.com/emerald/cepro/oct_2023
https://www.nxtbook.com/emerald/cepro/sept_2023
https://www.nxtbook.com/emerald/cepro/august_2023
https://www.nxtbook.com/emerald/cepro/july_2023
https://www.nxtbook.com/emerald/cepro/june_2023
https://www.nxtbook.com/emerald/cepro/may_2023
https://www.nxtbook.com/emerald/cepro/april_2023
https://www.nxtbook.com/emerald/cepro/march_2023
https://www.nxtbook.com/emerald/cepro/february_2023
https://www.nxtbook.com/emerald/cepro/january_2023
https://www.nxtbook.com/emerald/cepro/december_2022
https://www.nxtbook.com/emerald/cepro/november_2022
https://www.nxtbook.com/emerald/cepro/october_2022
https://www.nxtbook.com/emerald/cepro/september_2022
https://www.nxtbook.com/emerald/cepro/august_2022
https://www.nxtbook.com/emerald/cepro/july_2022
https://www.nxtbook.com/emerald/cepro/june_2022
https://www.nxtbook.com/emerald/cepro/may_2022
https://www.nxtbook.com/emerald/cepro/april_2022
https://www.nxtbook.com/emerald/cepro/march_2022
https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
https://www.nxtbook.com/emerald/cepro/july_2021
https://www.nxtbook.com/emerald/cepro/june_2021
https://www.nxtbook.com/emerald/cepro/may_2021
https://www.nxtbook.com/emerald/cepro/cepro_april_2021
https://www.nxtbookmedia.com