CE Pro November 2021 - 9

Nice Augments
Portfolio as Nortek
Control Acquirer
When the market zigs, Origin Acoustics zags. And that is
exactly what the company did at CEDIA Expo 2021 with
the largest booth presence on the exhibit floor. The booth
had an array of new outdoor speakers from both Ambisonic
and Origin Acoustics, including the new Acoustic Landscape
3-channel AS51 System, AS51SYS. The company also
showcased its new relationship distributing Amina Sound
invisible speakers.
LAST MONTH, CE Pro reported on Melrose Industries'
divesting of Nortek Control, and shortly after the transaction
the Italian-based company Nice announced it was the
acquirer of the big family of brands.
Nice is a global manufacturer of smart home, security and
home & building automation solutions. The transaction,
valued at $285 million, is said to be the largest investment
to date by Nice.
With the addition of Nortek Control's brands - 2GIG,
Elan, Linear, MightyMule, Proficient, SpeakerCraft, Gefen,
Xantech, Panamax, Furman, Numera and IntelliVision - Nice
expands its portfolio to provide
a full suite of integrated
solutions for residential,
commercial, industrial, and
government customers, from
consumer DIY to custom
and professionally-installed
specialized products and
high-security applications.
" This acquisition reinforces
CEDIA Expo 2021 marked
the return of Victor Pak
(left) to the industry.
The former founder of
Pakedge, along with cohort
Joseph Thees (right),
showcased PoeWit, a
provider of cloud-based
ethernet lighting, network
switches, and UPS's.
Among the company's
wares are PoE+ cloud-intelligent
outdoor security
LED flood lights.
Mitchell Davis of Jasco
was in the Z-Wave Pavilion
displaying the company's
new 700 Series of
smart switches, sensors,
remotes and dimmers,
which have automatic
line/load detection and
a 20% reduced housing
depth. The 700 series
products also have longer
range capabilities.
Chris Lehnen of iRoom iO
showed the touchDock Mini
docking station. The touchDock
Mini features scratch-resistant
tempered glass, vertical or horizontal
in-wall flush mounting
and motorized iPad removal.
Mini is compatible with the iPad
mini-Gen 3 and 4.
The $285M transaction
is said to be the Italian
company's biggest
investment to date.
our strong commitment to
North America and significantly
expands our global
footprint, " says Lauro Buoro,
chairman and founder of
Nice. " Nice now employs over 3,000 people across five
continents, encompassing the most diverse backgrounds
and cultures with 16 R&D centers and manufacturing facilities
servicing partners and customers in over 100 countries. "
In North America, the portfolio of brands under Nice
includes Abode, Nice and HySecurity in addition to other
gate, door, sunshade, and smart security offerings.
" We are very excited to join Nice. Nortek Control has
built a reputation for delivering innovative and industry-leading
platforms to the market. With the addition of
the Nice product lines our consolidated organization will
now offer one of the broadest and deepest portfolio of disruptive
products to the market, " says Christopher Larocca,
president and CEO of Nortek Control.
Business will be conducted as usual throughout 2022.
The North American organization will immediately begin
collaborating with the Nortek Control team on blending
portfolios and operations to emerge fully integrated in
2023, according to the announcement.
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November 2021 CE Pro | 9
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CE Pro November 2021

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