CE Pro November 2023 - 18

Lighting
FIXTURES | CONTROLS | MOTORIZED SHADES
Light Can Help You
Enlightens Expo
Attendees
Exhibiting at CEDIA Expo for the first time,
leading lighting design firm LCHY shares
its extensive services with integrators
and presents education opportunity
with DMF. By CE Pro Editors
LIGHT CAN HELP YOU, a
leading professional lighting
design company that works
with custom integrator
partners, exhibited for the
first time on the show floor
at CEDIA Expo 2023, held
at he Colorado Convention
Center in Denver, Sept. 7-9.
While Light Can Help You
(LCHY) is well-known in the
industry and has exhibited
at other conferences, this
was the first time at the big
annual tradeshow for its
nationally distributed team.
" We are finally ready to
exhibit at CEDIA after years
of building out our processes
and systems to scale up
for demand, " says Founding
Designer David Warfel, " and
I could not be more excited. "
" We needed to construct
on-demand onboarding,
deepen our bench for client
introductions, and train
additional design staff before
we felt comfortable taking
on an influx of new dealers,
and that is all finally in place, "
says Mark Langston, partner
18 | CE Pro November 2023
and Chief Lighting Advisor.
Light Can Help You offers
custom lighting design and
documentation services
through their nationwide
network of Signature and
Essential dealer partners,
helping custom integration
businesses navigate the
emerging category with
greater ease.
In addition to their topnotch
deliverables and sales
support, Light Can Help
You also directly impacts
sales enablement through
online education, marketing
tools, and trade partner
CEUs. Their professional
designers fill in the gaps for
integrators, help customers
make decisions, and deliver
materials that accelerate
the integration process.
" Lighting design and
fixtures is not an easy
category to master, and we
are here to help integrators
build confidence while
they make sales, " says
LCHY's Warfel. " Our dealers
added, on average, over
As the team noted in its booth, integrators who enlisted
Light Can Help You services added $16+ per square foot on
projects via fixture sales last year.
$16 per square foot to their
projects last year through
fixture sales and design
services with us. That's not
a small number! "
In addition to manning
the LCHY booth and having
meaningful conversations
with dealer attendees,
Warfel also presented " The
Business of Lighting, " a
90-minute session alongside
Mike Libman of DMF
Lighting Systems at this
year's CEDIA Expo.
The session offered practical
advice and strategies
for building and growing a
profitable lighting fixture
business. Libman and Warfel
addressed the value of purchasing
lighting through a
custom integrator and outlined
the value of lighting
for each stakeholder.
Attendees also learned
about the spectrum of the
lighting business - which
DMF has benefitted greatly
from its entry into the
custom integration space
in the past few years, for
instance - from fixture
color quality to tailoring the
best sales approach.
In addition to in-person
education, the Light Can
Help You team has launched
their online Dealer Learning
Portal, new in 2023. The exclusive
on-demand collection
of over 40 micro-courses
is available to Signature
dealer partners, with more
units added regularly.
" This is a unique resource
to help integrators understand
the growing business
potential of lighting, "
Langston says, " and how
the math of getting into the
lighting category works. "
cepro.com
COURTESY OF LIGHT CAN HELP YOU
http://www.cepro.com
CE Pro November 2023

Table of Contents for the Digital Edition of CE Pro November 2023
