CE Pro November 2023 - 60

Channel
TIPS | EDUCATION & EVENTS | DISTRIBUTION
TechStarter Winner, AI-Powered Proposal
Tool Specifi Enters U.S. Market
Boasting project and business
management features, Belfast, Northern
Ireland-based Specifi IO made its U.S.
market debut at CEDIA 2023 after a
successful introduction back home.
By Zachary Comeau
A NEW PROPOSAL tool,
Specifi IO made its U.S.
market debut at CEDIA
Expo 2023 and took home
the TechStarter Competition
Best Startup award at
the recently staged event.
Based in Belfast, Northern
Ireland, and released in
the UK and Ireland in 2021,
Specifi is designed to help
AV integrators produce professional
proposals and win
more business with unique
and time savings features.
Specifi was originally developed
in 2017 by founder
and managing director
Matthew Booth for his AV
distribution company's
eCommerce website (Indigo
Distribution), the company
explains. The platform
allowed Indigo customers to
produce professional quotes
and installation documents
using Indigo's products.
" It was really innovative
and saved dealers a lot of
time, " Booth says. " Integrators
became reliant on the
tool and began expressing
interest in using it with oth60
| CE Pro November 2023
er brands and suppliers. "
From this, Specifi was
born, and Booth invited 40
key suppliers and manufacturers
in the UK and Ireland
to list their products on the
platform. After two years of
success in the UK and Ireland,
Specifi launched in the
U.S. at CEDIA Expo 2023,
the company adds.
According to Booth, the
fact that Specifi features
more than 20 time-saving
key features, including the
capability to automatically
generate customized installation
documents such as
cable schedules and network
maps while a system
is designed, differentiates
Specifi from other proposal
tools in the industry. Plus,
the CRM allows integrators
to capture a prospect from
first contact, nurture them
through to installation and
then continue the relationship
with support.
Specifi comes to the U.S.
market with AI-supported
technology in its product.
By entering details on any
Specifi's Matthew Booth says the company's proposal
resource includes 20+ time-saving key features.
project, Specifi-AI writes
copy for the proposal that
the dealer can review and
edit before submitting it to
their customers.
" Specifi incorporates
all the tools an AV dealer
needs to design and
manage an installation
and their business, " Booth
says. " There are existing
AV proposal tools, but the
dealers were still holding
multiple subscriptions to
other platforms to deal
with the business management
aspects. "
Specifi's built-in CRM
manages all communications
between dealer and
client. The Specifi Customer
Portal lets a client keep
track of all project details
(proposal, invoices, payments,
project progression
details, product warranty
information, support contract
status), and allows
clients to log tech support
issues and schedule service
calls.
The tool comes fully
linked to Installer Portal
CRM and time management
features, and synced with
Office 365 and Google Calendars.
As a result, dealers
have a complete overview
of all activities related to a
project or client. Specifi also
manages the integrator's
client-journey by offering
a CRM that can be tailored
to the dealer's sales funnel
from prospecting to installation
and even support.
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COURTESY OF SPECIFI
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CE Pro November 2023

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