CE Pro October 2023 - 14

Audio+Video
DISPLAYS | COMPONENTS | FURNISHINGS | ENTERTAINMENT | SERVICES
Dolby Atmos
FlexConnect Room
Optimizer Feature
Coming to TCL TVs
Being implemented for TCL in 2024,
Dolby Atmos introduced FlexConnect,
said to facilitate a more extensive
and immersive audio experience via
wirelessly connected speakers.
By Arlen Schweiger
IT JUST GOT EASIER for integrators
to bring customers
into the world of immersive
audio. Dolby Laboratories,
the pioneer in immersive
entertainment experiences,
has unveiled its latest
innovation in object-based
surround sound - Dolby
Atmos FlexConnect.
TCL, a leading global TV
brand, will be the first to
implement Dolby Atmos
FlexConnect in its 2024
TV lineup. Dolby made the
announcement just before
last month's IFA 2023 tradeshow
in Berlin, Germany.
According to the renowned
audio company, Dolby Atmos
FlexConnect seamlessly pairs
together a TV's sound system
with accessory wireless
speakers to produce a more
extensive and impactful
audio experience.
From there, the feature
intelligently optimizes
the sound for any room
14 | CE Pro October 2023
layout and speaker setup
to capably turn any seat in
the room into the so-called
" best seat " or " sweet spot "
for a move or show's Atmos
surround track.
" Consumers shouldn't
have to move their furniture
to experience better audio,
but rather audio should
adapt to them, " says John
Couling, senior vice president,
Entertainment, Dolby
Laboratories. " Dolby Atmos
FlexConnect is an entirely
new category of experience
that offers consumers the
freedom and flexibility to
choose how they want to arrange
their devices while still
getting a great immersive
Dolby Atmos experience. "
TCL will also launch a line
of accessory wireless speakers
designed to complement
its lineup of TVs with Dolby
Atmos FlexConnect.
" We are very proud to
take a significant step
The new feature intelligently adjusts the sound for users'
varying room setups.
forward on the future of
immersive audio with our
latest partnership with Dolby.
Delivering great experiences
for our customers is
at the forefront of what we
do, " adds Frédéric Langin,
chief commercial officer, TCL
Europe. " With Dolby Atmos
FlexConnect, users can
unlock incredible immersive
sound no matter how they
arrange their audio devices.
We can't wait to introduce
the world to this new tailored
sound experience. "
As the company explains,
customers want the best
audio possible out of their
sound system, but some
rooms are too small or too
big to place speakers in
their optimal position, while
others have layouts that
limit where devices can be
placed, such as the location
of power outlets or furniture
arrangements.
Dolby Atmos FlexConnect
provides the flexibility
to place one or more
wireless speakers anywhere
in a room without having
to worry about whether
they are placed perfectly,
the company explains. The
solution is easily adaptable
when more device types are
added, which will allow TCL
and other manufacturers
to innovate with how they
bring together device combinations
and form factors.
Once calibrated, the
system combines each accessory
device with the TV's
speakers to unlock the best
sound performance and deliver
a Dolby Atmos sound
experience tailored to their
home. With Dolby Atmos
FlexConnect, listeners will
be drawn deeper into their
favorite entertainment, fully
immersing them in sound
through the simplicity of
their TV's sound system and
complementing speakers.
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CE Pro October 2023

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