CE Pro October 2023 - 29

approach, since technically Håkan and Kim
were the Beemer clients in this case.
" He had it all taped off and had everything
to do the job, and I walked in here and
it was like, 'What are you doing?' It's less
than 24 hours, " Kim chimes in.
Wowing Variety of Visitors
with Lighting Fixtures &
Automated Shades
Olsson explains that in their previous house,
customers would start visiting and experiencing
the invisible speakers and lighting
control. When the couple moved, it was the
perfect opportunity to create an immersive
and aesthetically impressive audio solution
but also an immersive, impactful lighting and
shades demonstration.
While Olsson's background serves him
well when it comes to explaining the home
theater and distributed audio systems' hidden
loudspeakers, Kim has become Beemer's
lighting and shades guru, demo expert and
salesperson.
Along with being a top Stealth dealer in
the state, Beemer Smart Home is a major
Lutron integrator. Understandably, the Olssons
love the color-tunable Ketra fixtures
- which offer as much wow factor as the
home theater as homeowners and designers
see the benefits of their color-changing
effects on the room environment. Additionally,
the windows flooding the kitchen with
natural light are an ideal place to highlight
how varying fabric samples provide different
levels of blackout or opacity for better
blending of natural and artificial light.
" The reason we did it is because in the
previous house we started to have customers
come over to listen to speakers, or
when we decided to get into lighting more, "
Håkan remarks, adding that in that house it
was lighting control in the spotlight.
" We are firm believers that when you
show how it comes together in a home
environment, it's a whole different deal for
that customer. But even more importantly,
designers and architects can get a feel for
what the end result is going to look like, " he
notes. " I must say, when you show clients,
architects, and interior designers that you
can have good-sounding speakers without a
grille and without affecting the line of light
cepro.com
the lighting casts, they're thrilled - in most
cases, it's the architects and interior designers
where you have to [show and explain
the home's technology demos].
Integrators who have succeeded in selling
fixtures often do so by presenting it experientially
just as they would a home theater
surround system.
" One strategic pivot we did this year is
that we have doubled down on lighting,
because we've seen so much discrepancy in
the market of what architects and electricians
do for the customers and what could
be done, " Olsson says.
Toward that end, Beemer Smart Home has
partnered with leading design firms including
Adaptive Lighting and Light Can Help
October 2023 CE Pro | 29
The Olssons use their
kitchen to demonstrate
the impact motorized
shades and tunable fixtures
can make in a room.
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CE Pro October 2023

Table of Contents for the Digital Edition of CE Pro October 2023
