CE Pro October 2023 - 32

CE PROFILE
Beemer Smart Home
" [Layered
lighting is]
one of those
things you don't
know what you
don't know. I'll
take [customers
and designers]
through my usual
spiel and they'll
learn something. "
-Kim Olsson,
Beemer Smart
Home
al, a much larger company that serves the
commercial market.
Stealth's Mount Vernon, Wash., facility,
about an hour-and-a-half north of Seattle,
is in the process of doubling its production
space and investing in new tools
and resources. The company debuted its
8th-generation LRX panels at CEDIA Expo
last month.
Azzano points out that not only does the
vendor have a renovated facility that effectively
doubled production space because
of Stealth's success thanks to dealers who
truly understand the best ways to demo
the product, but the manufacturer can now
deliver a " Made in the USA " talking point
and provide better integrator support.
" Paul, the owner of the company, is a
staunch believer in having as much control
over everything and that includes manufacturing
too - he's a proud American manufacturer, "
he notes. Azzano says the message
has resonated in Europe in particular, which
appeals to Olsson's heritage.
" I love it, that's awesome, " Kim adds,
quickly underscoring, " well... it works! It
works so well - we love Stealth speakers. "
Olsson comments that having a company
such as Stealth close by to provide
support has helped on the technical end to
drive design and specification on projects.
Recently, for instance, Beemer Smart Home
installers and Olsson needed to ensure that
the LRX models would not adversely impact
(like crack it) an elegant, but delicate, ceiling
plaster with their resonances. On another
job, Beemer was in a jam and had to install
speakers it didn't have - the next day.
" I called up Brian and you know what
he did? He loaded them into his truck and
brought them over, " Olsson recalls. " We love
[Stealth] even more because you are local
and you are so supportive. Whenever there
is an issue, either Brian or his colleagues are
here to help us solve them.
The Seattle area also happens to be home
to AudioControl, whose amplifiers and processors
mate very well with Stealth speakers,
Olsson enthuses. Plus, AudioControl was recently
acquired by AVPro Edge, which unlike
AAMP has a history in the custom channel.
Additionally, as a Snap One dealer, Beemer
Smart Home can detail all of the integration
and automation possibilities of Control4
(like surveillance cameras and video
doorbells) as well as their ability to offer a
year of 24/7 remote monitoring and services
from Parasol. It's also given Olsson and
Thompson recurring revenue shared with
Parasol via $49/month subscription-based
service packages at various pricing tiers.
So not only has Beemer Smart Home
figured out how to open the door to clients
and other trades they can partner with or
earn referrals from, but they have the service
and networking foundation to maintain
touchpoints - and reap RMR. Indeed,
there's no place like home. CE Pro
Anatomy of an Invisible Loudspeaker Installation
WHILE VISITING Beemer
Smart Home, Håkan Olsson
brought CE Pro to a jobsite
not too far away from his
house. The ceilings were
being prepped and wiring
exposed to terminate into
the LRX speakers. Here's
how it will look before a
clean, mudded over surface
that blends right in as if
nothing was touched.
32 | CE Pro October 2023
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CE Pro October 2023

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