CE Pro October 2023 - 36

SHADES
Commercial/Resimercial Market
Makes Increasing Sense
Even though automated shades is an evermore popular
category, especially with interior designers, architects, and
builders, only 8% of integrators include some type of shades on
three-quarters of jobs. Remarkably, 11% install no shades at all.
That breakdown combines exterior motorized shades/
awnings/pergolas; hardwired motorized window treatments/
shades; and battery-powered treatments/shades.
Motorized window treatments are a tougher sell to commercial
clientele, as 40% of dealers were shutout or did not
offer the category. Just 11% of companies sold shades on half
or more jobs for commercial applications.
The biggest jump in this market came in projects of 4-5
shades, which gained 9 percentage points. The median number
of shades per residential project is 10.
The MDU market may be the lowest-hanging fruit right
now for dealers. Resimercial projects are becoming more
common, and " proptech " (property tech) that serves property
management and their tenants have multiple areas that
need easy-to-operate shades.
Think about HOA clubhouse gyms that suffer from sun
glare and poor solar energy utilization; lobbies with floor-toceiling
windows and skylights; leasing office privacy; attractive
tenant amenity, etc. Or energy savings for urban high-rises
and the amount of volume one of those jobs can produce.
Jobs by Structure Type
The luxury market demand for motorized shades is evident.
Designers and homeowners love the category and various
Percentage Total Residential Projects in 2023
to Include Shades
76%-99%
6%
51%-75%
14%
30%-50%
10%
21%-30%
13%
100%
2%
0%
11%
1%-5%
16%
6%-10%
10%
11%-20%
12%
Even though automated shades is an evermore popular category,
especially with interior designers, only 8% of integrators include
some type of shade on three-quarters of their jobs. Remarkably,
11% install no shades at all. Breakdown combines exterior
motorized shades/awnings/pergolas; hardwired motorized window
treatments/shades; and battery-powered treatments/shades.
types and fabric combos - more than half (57%) of new
builds, a majority of which likely cover more than 2,500
square feet, include shades.
Despite continuously improving wire-free and batResidential
Shade Projects
by Location
tery-powered solutions, 15% of integrators do not include
shades in retrofits.
Draper at Home: Developing Shading Solutions for Unique Problems
Windows come in all shapes and
sizes, and with different shading
needs. For example, the home in the
pictured photo presents a common
shading challenge: different shapes
and shading requirements in individual
openings across a single large
bank of windows.
Our wide range of shading capabilities allowed us to
provide a unique solution to a situation like this - three
products using the same fabric, color, and hardware style:
Motorized FlexShade roller shades on the lower bank of
windows; a Motorized Bottom-Up FlexShade in the top
middle; and a Gabled Bottom-Up FlexShade designed to
match the angles of each of the top outer windows.
All six shades are powered by Somfy to integrate with
smart home controls. The homeowner can simultaneously
lower the bottom bank and raise the top bank of shades
to cover all the windows. When the sun is high in the sky,
one or all of the upper shades can be deployed while the
bottom shades remain open. When the sun is lower, one or
all of the shades in the lower bank can be lowered for glare
control and the upper shades opened to allow natural
light into the spaces. These automations can be pre-programmed
by time of day or controlled via remote, wall
switch, voice, or app.
Reach out to your Draper At Home representative
to see how we can solve the unique problems no other
shading partner can tackle! To learn more, visit
draperathome.com.
Percentage of Battery-Powered
Shade Installations
One Ro
Percentage Total Residential Projects
in 2023 to Include Shades
Percent
Project
Motoriz
Pricing
36 | CE Pro October 2023
cepro.com
*NOTE, PERCENTAGES MAY NOT ADD UP TO 100% DUE TO ROUNDING.
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CE Pro October 2023

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