CE Pro October 2023 - 40

SHADES
SHADE PROJECTS BY STRUCTURE TYPE
rcentage Total Commercial
ojects in 2023 to Include Shades
Motorized Shades Per Project
age of projects. The great outdoors is a great place to discuss
with customers, having nearly doubled year over year.
The primary bedroom/suite still sits atop this list, with
50% of projects including shades there, which makes sense
for privacy purposes as well as energy efficiencies.
Next are the multipurpose great room and living room
al Commercial
3 to Include Shades
areas, which rely upon well-designed and precise shade
installation to reduce glare when viewing displays. They also
can be programmed to correlate to the astronomic clock/
circadian rhythm daily.
The sizzling-hot outdoor category also includes autone
Room/Area of House
mated shades, which address areas such as pergolas and
help bring indoor lifestyle tech conveniences to another
outdoor zone.
Garages and basements are getting more lit these days
too, with each experiencing excellent traction this year.
Motorized Shades Per Project
Outdoor Projects
Lutron: Layered Window
Treatments Deliver Myriad
Homeowner Benefits
Percentage New-Construction,
Single-Family Shade Projects
ea of House
Outdoor Projects
Lutron believes that the
foundation of interior
illumination is natural light.
Connection to natural
light improves our sense of
well-being - and a room
reveals its depth of color
otorized Shade Installation
cing
and textural richness when illuminated by daylight.
Accordingly, an important part of lighting design is the
management of natural light and its integration into
home lighting systems.
Layered window treatments offer great control of amPercentage
of Shade Projects Collaborating
with Lighting Designer
centage New-Construction,
gle-Family Shade Projects
Shade Installation by Glass
Size Less Than 30 Inches Wide
de Installation
bient light and privacy, and add depth and dimension to
windows. When shades are layered, homeowners also
benefit more from automation. They might program roller
shades in their living room to lower during the day,
for instance - and Roman shades to lower at night for
privacy. Or, add drapery over sheer shades to optimize
a view on a regular basis, but with the option to block
it out when desired. With this automation, they can
maximize control of natural light in their homes.
Custom integrators can take advantage of innovaPercentage
New-Construction,
Single-Family Shade Projects
31 to 60 Inches Wide
Percentage of Shade Projects Collaborating
with Lighting Designer
tive products, like wire-free shading solutions from
Lutron, to open the dialogue with designers and offer
automated shading for their most discerning clients.
Learn more about the latest in shading innovations
from Lutron by visiting Lutron.com/whatsnew.
Percentage New-Construction,
Single-Family Shade Projects
Percentage New-Construction,
Single-Family Shade Projects
Percentage New-Construction,
Single-Family Shade Projects
100%
7%
76%-99%
24%
51%-75%
26%
Percentage New-Construction,
Single-Family Shade Projects
0% 6%
1%-10%
11%
11%-25%
11%
26%-50%
15%
Percentage New-Construction,
Single-Family Shade Projects
The luxury market demand
for motorized shades is
evident. Designers and
homeowners love the
category and various
types and fabric combos
- more than half (57%)
of new builds, a majority
of which likely cover more
than 2,500 square feet,
include shades.
Percentage Existing-Home Shade Projects
100%
2%
Despite continuously
improving wire-free
and battery-powered
solutions, 15% of
integrators do not
include shades in
retrofits.
Shade Installation by Glass
Size Less Than 30 Inches Wide
76%-99%
15%
51%-75%
13%
26%-50%
24%
31 to 60 Inches Wide
0%
15%
1%-10%
15%
11%-25%
17%
Percentage New-Construction,
Single-Family Shade Projects
Percenta
Unit) Sh
Percentage MDU (Multidwelling Unit) Shade Projects
Percentage MDU (Multidwelling
Unit) Shade Projects
Shade Installation by Glass
Size Less Than 30 Inches Wide
76%-99%
0%
51%-75%
6%
Anticipated Growth Rate in 2024
for Shade Types
Hardwired Interior Motorized
Shades
26%-50%
17%
11%-25%
11%
1%-10%
23%
0%
42%
100%
2%
31 to 60 Inches Wide
Percentage Total Commercial
Shade Projects
The MDU market may be
the lowest-hanging fruit
right now for dealers.
Resimercial projects are
becoming more common,
and " proptech " (property
tech) that serves
property management
and their tenants have
multiple areas that need
easy-to-operate shades.
Percentage MDU (Multidwelling
Unit) Shade Projects
61+ Inches Wide
Anticipated Growth Rate in 2024
for Shade Types
Hardwired Interior Motorized
Shades
Integrators are
leaving automated
window treatment
opportunities with
commercial customers
as nearly 3 out of 5
(59%) include them in
0% to 10% of jobs.
Percentage Total Commercial Shade Projects
76%-99%
3.7%
Battery-Powered Interior Motorized
Shades
51%-75%
13%
0%
26%-50%
11%
11%-25%
13%
1%-10%
26%
33%
100%
0%
Ou
Sh
Percentage Total Commercial
Shade Projects
61+ Inch
Battery-Powered Interior Motoriz
Shades
40 | CE Pro October 2023
cepro.com
ade Installation by Glass
e Less Than 30 Inches Wide
31 to 60 Inches Wide
61+ Inches Wide
http://www.Lutron.com/whatsnew http://www.cepro.com
CE Pro October 2023

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