CE Pro October 2023 - 42

Percentage Total Residential Projects
in 2023 to Include Shades
SHADES
Types of Shades Installed
The automated window treatment business has the potential
for high-margin, high-profi t projects. Larger and more
labor-intensive shade projects should equate to more profi ts
for custom integrators.
The categories that dropped from last year are blackout
Percentage Total Residential Projects
in 2023 to Include Shades
shades, exposed roller shades, and hard-to-reach windows;
soffi t work and outdoor awnings experienced the biggest
jumps, by 11 and 13 percentage points, respectively.
Like the transition from hardwired to wireless audio and
video, motorized shade reliability via wirefree controls is slow
going. Three-quarters (75%) of dealers say they only use battery-operated
window treatments on 30% or fewer projects.
Motorized Shade Installation Pricing
The biggest growth sector in budgeting and end-user costs was
$10,001 to $15,000. Other installation pricing ranges remained
steady. There's still room for upselling the luxury market.
One big, overlooked prospect for expanding business is
partnering with an expert in lighting design. Today's interior
designers, architects, and well-heeled clients want the same
expertise integrators are providing to extend to the layered
lighting, professional approach.
Residential Shade Projects
by Location
Somfy: Integration Made
Easy with Synergy API
When you connect with products
powered by Somfy, rest
assured that we've worked
directly with our manufacturer
partners to help make integration
simple, safe, and secure.
Our Somfy Synergy API and
available certifi ed drivers make it easier than ever to
integrate motorized shading with third-party control
systems regardless of technology or brand. We have
solutions to fi t all project needs, regardless of shade
specifi cations, power or technology requirements.
With 200 million motors produced and more than 50
Percentage of Battery-Powered
Shade Installations
years of innovation, Somfy can help design and implement
reliable
solutions for any
size shading project
which can be
operated using
most major control
platforms.
caption
Percentage Total Commercial
Projects in 2023 to Include Shades
RESIDENTIAL SHADE PROJECTS BY LOCATION
Whole House
Residential Shade Projects
by Location
100%
9%
76%-99%
24%
Percentage Total Commercial
Projects in 2023 to Include Shades
51%-75%
17%
0%
11%
1%-10%
19%
Motorized Shades Per Project
26%-50%
17%
Residential Shade Projects
by Location
One Room/Area of House
When you
consider how
many rooms are in
new-construction
homes these days,
integrators are
doing solidly with
single-room installs,
but clearly there
is room for much
more growth.
Outdoor Projects
76%-99%
24%
Percentage of Battery-Powered
Shade Installations
51%-75%
17%
26%-50%
17%
11%-25%
4%
1%-10%
32%
0%
32%
100%
9%
100%
6%
Percentage of Battery-Powered
Shade Installations
76%-99%
21%
Motorized Shade Installation
Pricing
0%
17%
1%-10%
19%
51%-75%
7%
One Room/Area of House
Outdoor Projects
26%-50%
13%
11%-25%
17%
Shade Installation
Size Less Than 30
Outdoor technology
installations have
Motorized Shade Installation
Pricing
been on fi re since the
pandemic. This data
shows CE pros are
overlooking awnings,
pergolas, gazebos
and other structures
that can benefi t from
automated shades.
Motorized Shades by Room
Motorized Shade Installation
Pricing
(Percentage of Shading Projects that Include:)
Primary Bedroom/Suite
50%
Den/Family Room/Great Room 44%
Formal Living Room
Dining Room
Secondary Bedrooms
Home Offi ce
Kitchen
Home Theater
Bathrooms
Foyer
Outdoor Area/Patio
Hallways
Basement
Garage
42 | CE Pro October 2023
42%
32%
31%
30%
29%
29%
25%
19%
Percentage of Shade Projects Collaborating
with Lighting Designer
Anticipated Grow
for Shade Types
Hardwired Interio
Shades
Not only are
motorized shades
17.5%
16%
15%
12%
applicable to every
room in the house,
each area has
increased substantially
in percentage of
projects. The great
outdoors is a great
place to discuss with
customers, having
nearly doubled year
over year.
cepro.com
Perc
orat
11%-25%
4%
One Room/Area of House
Motorized shades
installation is healthy
within whole-house
control projects.
Three-quarters of jobs
include shades 67%
(two-thirds)
of the time.
One Room/Area of House
Percentage NewSingle-Family
Sha
Mo
Outd
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CE Pro October 2023

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