CE Pro October 2023 - 45

rcentage New-Construction,
ngle-Family Shade Projects
Motorized Shade
Installation Pricing
Shade Installation by Glass
Size Less Than 30 Inches Wide
6%
6%
15%
11%
15%
7%
tion,
cts
13%
15%
15%
Percentage MDU (Multidwelling
Unit) Shade Projects
UNDER $1,000
$1,001 TO $2,000
$2,501 TO $5,000
$5,001 TO $10,000
$10,001 TO $15,000
$15,001 TO $20,000
$20,001 TO $30,000
$30,001 TO $50,000
$50,001+
ade Installation by Glass
ze Less Than 30 Inches Wide
The biggest growth sector in budgeting
and end-user costs was $10,001 to
$15,000. Other installation pricing
ranges remained steady.
-
Hardwired Interior Motorized Shades
Anticipated Growth Rate in 2024
for Shade Types
Hardwired Interior Motorized
Shades
51+%
8%
26%-50%
17%
61+ Inches Wide
11%-25%
26%
nticipated Growth Rate in 2024
r Shade Types
ardwired Interior Motorized
hades
6%-10%
17%
Battery-Powered Interior Motorized
Shades
Battery-Powered Interior Motorized Shades
Nearly 10%
of integrators
predict growth of
greater than 50%
next year.
26%-50%
9%
51+%
9%
Decrease
0%
Same/Flat
28%
11%-25%
30%
6%-10%
17%
or Motorized
Outdoor Motorized
Shades/Awnings
Outdoor Motorized Shades/Awnings
51+%
2%
26%-50%
19%
11%-25%
15%
6%-10%
22%
1%-5%
13%
Decrease
2%
Same/Flat
28%
Outdoor business is
expected to remain
steady, and one-third
(34%) of dealers
are optimistically
forecasting 11% to
50% growth.
1%-5%
7%
Same/Flat
21%
1%-5%
8%
Decrease
3.8%
Half of integrators
anticipate an upto-25%
increase in
shades business in
2024, despite the
looming economic
uncertainties.
Percentage New-Construction,
Single-Family Shade Projects
Percentage MDU (Multidwelling
Unit) Shade Projects
Criteria for Motorized
Shade System Selection
31 to 60 Inches Wide
Percentage Total Commercial
Shade Projects
D-TOOLS REVEALS SURPRISING
DATA ON MOTORIZED SHADES
1. Compatibility with controls
2. Motorization speed/
quietness
3. Product availability
4. Fabric choices
5. Flame retardant level
6. Flammability of shades
7. Use of sustainable materials
Percentage Total Commercial
Shade Projects
31 to 60 Inches Wide
Once again, third-party
automation support ranked
as the most vital aspect of
motorized shade solutions,
and motorization speed/
quietness leapfrogged product
availability as the next most
in-demand priority.
61+ Inches Wide
In recent analysis, Data by D-Tools uncovered that adding
motorized shades into a system design is more than
just a means of boosting the project size. It actually turns
out to be a strategic sales tool for system integrators.
Among the signed contracts for projects that included
motorized shades from June 1, 2022 to May 31, 2023, 89%
of the time the motorized shades remained in the final
installation and were not value-engineered out.
The conclusion is that the shades are a key element
61+ Inches Wide
ANTICIPATED GROWTH RATE IN 2024 FOR SHADE TYPES
Battery-Powered Interior Motorized
Shades
of the project versus seen as an add-on product and are
integral to helping dealers close the sale, especially when
it is compared to information from the Data by D-Tools
2023 Midyear Market Health Report that shows the
average closing rate for a proposal in 2023 was just 40%
across all types of projects for the first half of the year.
That fascinating finding is just one market insight
Outdoor Motorized
Shades/Awnings
Outdoor Motorized
Shades/Awnings
recently exposed through D-Tools' new research department,
which also revealed that 91% of residential integrators
(using D-Tools Cloud) installed motorized shades
over the past 12 months.
" The data clearly shows that motorized shades have
become rather commonplace in custom installation
projects, and further they appear to be instrumental in
increasing the chances of closing the sale, " says Jason
Knott, Data Architect & Evangelist at D-Tools. " There are
many reasons why a proposal may not get signed, but
the inclusion of motorized shades certainly looks to be a
high-demand amenity that can help seal the deal, an indication
that motorized shades have become a vital tool in
the toolbox for system integrators. "
Another intriguing conclusion drawn from the D-Tools
data is the diversity of shading brands being used by
dealers. According to the figures, only 34% of integrators
used a single brand of shades in the past year. That
means nearly two out of every three integration companies
(66%) over the 12-month period used multiple shade
suppliers on their projects. Specifically, 25% of integrators
used two separate brands of shades, while a whopping
41% of integrators used three or more.
" The diversity of the brands used is interesting. Knowing
the complexity of motorized shade design, you would
think that integrators are solidly in the camp with a single
supplier, but that does not appear to be the case. It once
again reflects the true 'custom' nature of this industry, "
Knott adds.
Data by D-Tools is aggregated anonymized data drawn
from more than 1,000 active integration companies using
the D-Tools Cloud software. D-Tools Cloud tracks real
project data in aggregate across multiple phases, including
quoted, proposed, sold, ordered and installed. CE Pro
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October 2023 CE Pro | 45
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CE Pro October 2023

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