CE Pro October 2023 - 52

Channel
TIPS | EDUCATION & EVENTS | DISTRIBUTION
VideoMojo
Production Platform
Launched by
Trio of Custom
Industry Veterans
PR specialist Cat Toomey (CATalyzing
Communications), Franklin Carp
(Franklin Karp & Co) & John Frattasi
(Gusto Media) introduce full-service,
customized solution for channel
stakeholders. By Arlen Schweiger
CATALYZING Communications,
a well-known industry
leader in full-service, customized
brand and marketing
services for integrators, manufacturers,
buying groups and
magazines, has announced
VideoMojo, a new video
service made to address
exponentially growing needs
of CI dealers and suppliers.
The platform, which
debuted at CEDIA Expo
2023 in Denver last month,
is the brainchild of industry
veterans Cat Toomey, CEO
of CATalyzing Communications;
Franklin Karp, founder
of Franklin Karp & Co; and
John Frattasi, principal of
Gusto Media and New York
City-based video producer.
VideoMojo merges all the
power of high-impact, dynamic
video and clear storytelling
with the ease and economy
of videos that are produced
without onsite shoots, according
to Toomey.
The service enables
52 | CE Pro October 2023
integrators to now get their
own personalized, beautiful,
high-quality videos quickly
while sharing their specific
company brand and services
with design-build partners
and customers across every
digital platform, she notes.
Serving dealers nationwide,
VideoMojo leverages an
extensive technology-focused
library of premium video
footage across key categories
and brands including lighting,
shading, smart home and
more, that can be personalized
as requested.
By bringing this collection
of footage together with
other exciting video graphics,
music, vendors footage and
dealers' own information,
the video platform puts
impactful visuals and experiences
within the reach of all
technology companies.
" Branding is all about sharing
your unique brand voice
and story through the most
visual, impactful method availVideoMojo
leverages an extensive technology-focused
library of premium video footage across key categories.
able, " as Toomey explains the
concept behind the launch.
The founders leaned on
lots of research and vetting of
potential customers.
The solution is the result
of personal conversations
with dealers and manufacturers
over years, she notes.
Backed by a staff of expert
creative types, the team is
excited and ready to assist
the tech community with
the new video platform.
" Effective branding requires
quality and authenticity, "
says Toomey. " Integrators
are craving, and deserve,
personalized, thoughtful,
well-crafted video that
reflects who they are in their
local market and that sets
them apart from competitors.
" Most dealers understand
the importance of video,
which connects with consumers
in a way no other method
can, but too often are forced
by time and cost to settle or
forsake their individual personality
or give up on telling
their incredible story. We're
on a mission to make the
highest-quality video product
more accessible to our entire
industry, and VideoMojo delivers
exactly that, " she adds.
VideoMojo offers three
production level packages,
and the team handles
every aspect start to finish.
Depending upon package,
content can be delivered in
full and shorter length versions,
in a variety of formats,
and optimized for use on all
digital platforms.
One package includes a
subscription-based approach
for dealers seeking to have
ongoing short, branded videos
on a regular basis for e-newsletters,
social media, blogs,
showrooms and digital ads.
" Integrators can now have
bespoke rather than off the
shelf videos at a price that
makes sense, " says Karp. The
service can provide on-location
photography and video
production for technology
companies. VideoMojo is
available to industry manufacturers
and buying groups
who may want to contribute
to their video library or add to
their own assets for their dealers'
use, and are encouraged
to contact info@video-mojo.
com for more details.
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CE Pro October 2023

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