CE Pro October 2021 - 16

Audio+Video
DISPLAYS | COMPONENTS | FURNISHINGS | ENTERTAINMENT | SERVICES
Samsung Unveils
Array of New
Displays
Samsung announces new sizes for its
Neo QLED 4K TVs and The Frame TVs,
plus The Wall LED is available in 8K.
By CE Pro Editors
SAMSUNG has announced
a range of new size options
for its Neo QLED 4K TVs and
Lifestyle TVs, as well as a new
interaction of its The Wall TV.
The company has also updated
its Platinum Program.
Samsung's Neo QLED
QN90A 4K flagship display
will now be available in new
43-, 50- and 98-inch sizes.
The new screens, which join
the existing lineup of 55-,
65-, 75- and 85-inch models,
make for a portfolio that is
designed to appeal to the
diverse needs of consumers,
Samsung says.
Samsung's Lifestyle
portfolio is also " expanding "
to include a large 85-inch
iteration of The Frame and a
65-inch Terrace Full Sun for
direct-sunlight installation.
With these additions, The
Frame portfolio will now
be available in eight screen
sizes, and the Terrace - between
its Full Sun model and
the original design - will be
available in five, the company
explains.
In addition, Samsung
16 | CE Pro October 2021
has further developed its
LED The Wall (IWA Series).
Samsung says the 2021
model delivers The Wall's
most detailed picture yet,
offering what it says is the
industry's first 8K resolution
with a 120Hz refresh rate
and simple 8K playback. The
Wall's massive screen can
be configured to over 1,000
inches - or about a quarter
of the length of a football
field - creating a completely
expansive canvas for
showcasing content.
The company has also
updated the content management
system. Its QBR
Series comes installed with
Samsung's SMART Signage
Platform 6.0 and embedded
MagicINFO Player S6 media
player and delivers 4K UHD
picture quality. The Pro TV
75-inch includes updates
including a UHD display and
HDR functionality. Lastly, the
BHT Series Pro TV Terrace
remains suitable for the indoors
or the outdoors, bringing
an IP55 weatherproof
rating for protection from
Samsung's updated line of displays includes new sizes for
both its Neo QLED 4K TVs and The Frame.
any weather in any season.
" The home tech landscape
has evolved dramatically over
the last 18 months - this
is a great moment to step
back and finally see the
exciting advancements in
this industry first-hand, " says
Mark Quiroz, vice president
of marketing, Display Division
at Samsung Electronics
America. " Samsung's latest
display products continue
that legacy with increased
picture quality, easy installation,
and breakthroughs in
design and sizing versatility
for the home. With ongoing
innovations like the Wall
MicroLED technology, QBR
Series Narrow bezels, symmetrically
designed 4K displays,
and monitors ideal for
both streaming and gaming,
dealers have more options
than ever to deliver seamless
integration. "
Samsung's Platinum Program
has changed significantly
in the last 12 months.
It now offers comprehensive
regional distribution support
and provides Samsung's partners
with simplified access
to consumer and commercial
product under one umbrella
- making it easier than ever
for integrators to spec out
jobs based on client need.
" At the core of our promise
to our partners is our high
performing product portfolios;
these new screen sizes
strengthen that promise by
strengthening dealers' ability
to meet the diverse needs of
their clients. Just as important,
though, are programs that
let us collaborate closely with
them to achieve shared success, "
says Jim Mayo, executive
director of Custom Install
Channel/Strategy at Samsung
Electronics America.
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CE Pro October 2021

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