CE Pro October 2022 - 14

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Origin Acoustics
Expands Partnership
with Bang & Olufsen
Origin Acoustics named the U.S. Brand
Manager for Bang & Olufsen in the
Custom Channel. Selected Origin
integrators will have access to full
portfolio of products. By Jason Knott
ONCE AGAIN Origin Acoustics
is breaking new ground
for custom integrators with
the announcement of an
expanded partnership with
Bang & Olufsen. Since 2016,
Origin Acoustics (OA) has
been collaborating with Bang
& Olufsen on the co-design
and manufacturing of certain
architectural loudspeakers,
now Origin has been named
to U.S. Brand Manager for
Bang & Olufsen's full portfolio
in the custom channel.
The new relationship
will allow selected Origin
Acoustics integrators to have
access to Bang & Olufsen's
BeoPlay headphones, BeoVision
televisions, BeoSound
speakers and soundbars, and
BeoAmp amplifiers for their
luxury clients.
At the CEDIA Expo 2022
in Dallas the two brands will
share further details of the
partnership.
Bang & Olufsen has been
in business for 97 years and
features 700 retail stores
worldwide. The company has
14 | CE Pro October 2022
made inroads in the custom
electronics channel over
the years, but it has gained
more recent momentum
following the 2016 successful
collaboration with Origin
Acoustics, on the creation of
co-branded products (Celestial
in-ceiling speakers and
Palatial in-wall speakers) that
both companies sell as part
of Origin Acoustics' Design
Centric Technology program.
This newly expanded
partnership reflects Origin's
commitment and focus on
growing the custom installation
market by creating and
offering design-centric products
that will resonate with
interior designers, architects
and ultimately consumers.
The company has made
several other strategic design-centric
moves recently,
namely establishing an OEM
relationship with Crestron
on loudspeakers, setting up
a strategic resale agreement
with hidden-speaker manufacturer
Amina, acquiring
high-end outdoor speaker
The expansion of the Bang & Olufsen partnership is just
one of several strategic collaborations Origin Acoustics has
made over the past few years.
maker Ambisonic, and teaming
with Artnovion on importing
their acoustical treatment
products into the U.S., to
name a few. They alluded that
several more partnerships will
be announced soon.
With Bang & Olufsen's
years of technical innovation
and boundary-pushing
aesthetics, this partnership
will allow both brands to
execute a future-forward
strategy in the custom
installation channel and
provide unique opportunities
to Origin's network and
industry relationships. As
the U.S. Brand Manager for
the Custom Channel, Origin
Acoustics will be responsible
for bringing the Bang &
Olufsen full line of products
to a wider audience in the
North America market.
Origin Acoustics CEO
Nick Berry, Bang & Olufsen
Americas president Rich
Costanzo, and OA chief marketing
and strategy officer
Gordon Isaac all spoke exclusively
with CE Pro about
the new partnerships.
" Bang & Olufsen is the
only company in the world
that has driven this value
proposition for many
decades, " says Berry. " They
lead the conversation on
how design and technology
intersect, and we look forward
to expanding the brand
throughout the U.S. "
Costanzo notes, " As Bang
& Olufsen continues to
scale our business in North
America's custom installation
market, our mutual history,
shared goals, and Origin
Acoustics' incredible reputation
made our partnership
an exciting prospect. We see
great potential in bringing
Bang & Olufsen's expertise in
luxury technology and Origin
Acoustics' loyal community
of channel dealers to a
$10-billion industry. "
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CE Pro October 2022

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