CE Pro September 2023 - 42

CEDIA EXPO
Exclusive Interview
CE Pro: Have you seen
progress in areas such as
connecting with other
trade partners like interior
designers, architects,
builders and landscape
designers?
FRIEDMAN: Yes, signifi cant
progress has been made in
connecting with other trade
partners, such as interior designers,
architects, builders,
and landscape designers.
We've taken many proactive
steps to foster stronger relationships
and collaborations
with these professionals,
continually developing compelling
outreach presentations
accredited by organizations
such as BIID (British
Institute of Interior Design),
RIBA (Royal Institute of British
Architects), AIA (American
Institute of Architects),
and IDCEC (International
Design Continuing Education
Council).
Our latest, Outdoor Technology;
Extending the Living
Space and Introduction to
Integrated Lighting Design,
is the seventh session this
year to earn approval by
professional societies for
their professional development
requirements. It caters
to the growing demand
for outdoor technology
solutions, and we introduced
this presentation specifi cally
designed to address the
uptick in the need for outdoor
integration. Stay tuned
for additional approved
outreach presentations
including Introduction to
Integrated Lighting Design.
CE Pro: What technology
categories or vertical
markets does CEDIA
leadership get excited
about forecasting growth
for custom integrators
entering 2024?
FRIEDMAN: Having
recently returned from
a visit and tour of Ketra,
my excitement about the
lighting category has been
further ignited. Our teams
had productive meetings,
generating great ideas that
solidify our focus on the
lighting sector. We're also
seeing exciting growth opportunities
in the wellness
and sustainability market.
The realm of immersive audio
is another area of interest,
and CEDIA is launching a
new Excellence in Immersive
Audio Design campaign, an
initiative built around the
impactful work by CEDIA
standards volunteers and
their completion of a new
recommended practice.
CEDIA began with its
roots in AV and I'm proud
that it continues to lead the
way driving innovation in
the industry.
CE Pro: Can the market
continue to grow its
lighting control and fi xture
sales? Can integrators
boost their businesses
through smart grid
technologies, and other
eco-friendly solutions?
FRIEDMAN: Yes, to all
the above! Lighting is a
high-margin category that
holds tremendous potential,
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FORZA 5
42 | CE Pro September 2023
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CE Pro September 2023

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