CE Pro September 2024 - 18

INTERVIEW
Audio+Video
Franco D'Ascanio
CEO & Co-Founder, Coastal Source
As an outdoor lighting company, what are the benefits
of lighting in yards, landscapes, and similar settings?
Spending time outdoors in the evenings adds a whole new
dimension to the total living experience. Therefore, it is
essential for proper lighting to facilitate safe movement
between areas, provide a welcoming ambiance, and be
functional for various outdoor activities undertaken by
the occupants at night. It's also critical for integrators to
keep curb appeal in mind. Lastly, outdoor lighting provides
added security of having a well-lit property in relatively dark
neighborhoods.
Specific to CI dealer benefits, outdoor lighting is frankly
just easier, faster, and more profitable. Indoor lighting
design engineering and execution must be coordinated and
approved typically by several trades. Obstacles, such as
the need for precision and symmetry while working in and
around trusses, beams, HVAC, speakers, and moldings add
a high level of skill, planning, and patience. Most of these
obstacles do not exist in the outdoor environment.
Additionally, the economic value for homeowners when
enhancing outdoor lighting systems can be significant, and
the project size for the integrator can be substantial.
" Obstacles, such as the
need for precision and
symmetry while working in
and around trusses, beams, HVAC,
speakers, and moldings ... do not
exist in the outdoor environment. "
What options are available with outdoor lighting?
Coastal Source offers hundreds of preconfigured fixtures,
LEDs, and mounting options within each product line across
landscape, hardscape, and architectural applications and
environments. Additionally, Coastal Source's modular approach
allows dealers to generate over 1,000 unique fixtures by
selecting the parts and seamlessly assembling them.
How does Coastal Source support dealers?
Our full-service design, sales, and support teams are well
equipped to assist with selecting the appropriate fixtures for
18 | CE Pro September 2024
specific needs and applications. From choosing the correct
fixtures for outdoor enhancement to crafting a professionally
engineered design, proposal, and presentation, Coastal Source
works to support its dealers at every stage of the process.
In many cases, Coastal Source's representatives and sales
staff can accompany dealers on-site to provide guidance and
the most effective strategies for success.
Can you detail the new Ketra Ready solution?
A few years ago, Lutron and Coastal Source started
identifying similarities between the companies, further
supported by the feedback of representatives and dealers
to both companies. Lutron Ketra is recognized as a
superior light source, so as they began looking at outdoor
applications and options for Ketra, we were lucky enough to
be on their radar as a high-quality outdoor solution to house
the Ketra Lamp.
Coastal Source's design team, in close collaboration with
the Lutron team, developed the Ketra Ready Modulus Line
Voltage solid brass fixture that accommodates their S30
lamp. We're very pleased with the results and look forward
to future collaborations.
What differentiates your outdoor audio products?
Coastal Source's audio systems speak for themselves, with
unparalleled sound quality and a wide selection of sizes,
styles, and budget accommodations. Similarly to the lighting
systems, our systems are fully engineered, optimized, and
systemized to combat variables that can negatively affect
the performance, reliability, and serviceability of the system,
while simplifying the installation process.
How did the company develope the unique Razor line?
We are fortunate to have an extensive and diverse
background in architecture, landscape architecture, interior
design, engineering, high-end design/build, landscaping, and
of course, CI.
Once we identify a product concept, we are fortunate to
have the inhouse expertise to execute the industrial design,
mechanical, electrical and acoustic engineering, along with
a simulation and testing process that not only produces
excellent performance, but allows the systems to 'Defy the
Elements' for years.
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CE Pro September 2024

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