CE Pro September 2024 - 39

Sue Toscano,
Owner, Toscano
Communications
Victoria Garcia Massimo,
Director of North American Operations,
Airzone
Toscano entered the
consumer electronics/
high-performance
audio/video industry
in 1997, working under
Lucette and John Nicoll
at Nicoll Public Relations. In 2017, she went
out on her own and launched Toscano
Communications. Five years later, she was
honored by Dealerscope magazine as one
of the Most Powerful Women in Consumer
Technology. During her nearly three-decade
career, Toscano has proudly represented some
of the CE industry's most respected brands and
visionaries.
Veronica Esbona,
Partner & Managing
Director,
TIG Global PR
A brand strategist and
storyteller, Esbona
specializes in highimpact
public relations,
content marketing, media
and infl uencer relations,
marketing communications, and brand
development. With 25 years of experience in
the consumer, residential, and professional AV
technology markets, Esbona brings expertise
to her current role as partner and managing
director of TIG Global PR. She is committed to
amplifying clients' voices and driving growth
by crafting narratives that resonate with
audiences, ensuring every campaign achieves
maximum impact and ROI. Previously, Esbona
was president of InGear, a content creation
agency she helped establish and grow into
a leading PR player in the AV space. During
her tenure, she demonstrated her expertise
in brand development, media relations, social
media strategies, and customer outreach
programs, working closely with manufacturers,
distributors, and dealers alike. Her clients
have included BenQ, Legrand | AV, RTI, and
Russound, among many others.
Massimo has worked at Airzone for practically
her whole career, since earning her bachelor's
degree in Product Engineering. While still
under 40 years old, she has risen to become
Airzone's head of operations for the North
America, leading a sales and support team that
has grown by leaps and bounds over the past
two years. As part of her strategic vision for launching this decadesold
Spanish HVAC control company into the U.S. market, Massimo
recognized early that there was enormous untapped potential for
the custom integration industry to incorporate HVAC systems into
home automation. She has been instrumental in forging partnerships
between Airzone and leading home automation platforms, including
Crestron, Lutron, Control4, Elan, and Savant. She has also led the
way for Airzone to launch offi cial integrations with Z-Wave, as well as
popular smart thermostats from Nest, ecobee, and Honeywell.
Wendy Vinelli,
President, GAL Electronics
Vinelli stands out as another in the small
community of women at the helm of an
integration company. But she doesn't
just oversee the business; she actively
participates in installations alongside her
team, demonstrating a hands-on approach.
Vinelli's deep expertise in the industry, particularly
in control systems and AV installation shines in Atlanta's bustling
AV market. Her commitment extends beyond state borders, as she
juggles various roles within the company.
Whitley Campbell,
Smart Shades and Lighting Consultant,
DSG Metro & DSG Distributors
Campbell is a dynamic 28-year-old who began
her professional journey in the medical fi eld in
2014. After dedicating several years to healthcare,
she discovered a new passion in the Audio/
Video industry, where she has been making her
mark for nearly two years. Campbell's creativity
and drive also led her to pursue further education in interior design,
earning a certifi cate in Landscape design, AutoCAD, and Interior design.
Her diverse skill set and commitment to personal growth exemplify her
inspiring adaptability and relentless pursuit of her dreams. CE Pro
1. TOSCANO COMMUNICATIONS; 2. TIG GLOBAL PR; 3. AIRZONE; 4. GAL ELECTRONICS; 5. DSG METRO & DSG DISTRIBUTORS
cepro.com
September 2024 CE Pro | 39

http://www.cepro.com

CE Pro September 2024

Table of Contents for the Digital Edition of CE Pro September 2024