CE Pro September 2021 - 42

CE PROFILE
Ovation
ticulously calibrated to sound great. Adds
Hittle, " Bob has invested a lot of money
to showcase Ovation's most important AV
vendors and smart home technologies, all in
the very best light. Nobody in Indy does it
the way they do. "
Of course, video is important too. With
eight TVs from Samsung, LG and Sony
prominently on display on the main TV wall,
the dazzling display plays a huge role in why
Ovation sells so many higher-end TVs.
" Customers can get comfortable on the
(top) The Ovation showroom
has sofa seating at
optimal viewing distances
from eight Samsung, LG
and Sony TVs so visitors
can compare. (Bottom)
The entire showroom
is lit with Ketra fixtures
to accentuate both the
architecture and the
equipment.
territory manager for Klipsch, has been impressed
with Ovation's audio success.
" Dating back 30 years, Klipsch has always
enjoyed a very close working relationship with
Ovation, and that has not changed since Bob
Poynter bought the store, " he says. " With all
Heritage models on display and such a beautiful
venue for test driving speakers and introducing
customers to the experience of better
audio, they really are the best of the best. "
In fact, every system in the store is mesofa
and compare HD, OLED, 4K, 8K, QLED
and processor speeds, all from one spot. We
specifically set up optimal seating distances
to replicate typical home viewing scenarios, "
explains Cruzan. " Customers can really imagine
the TV in their living rooms which greatly
helps them choose the right screen size and
technology for their taste and budget. "
The space was also designed to highlight
and de-mystify smart home technologies. All
lighting, temperature, shade and control systems
throughout the store and sound rooms
are run by Control4 and Lutron, all controllable
through an app. Lots of working shade
samples are also on display (Lutron and SI)
42 | CE Pro September 2021
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CE Pro September 2021

Table of Contents for the Digital Edition of CE Pro September 2021

CE Pro September 2021 - Presentation
CE Pro September 2021 - Cover 1
CE Pro September 2021 - Cover Gatefold 1
CE Pro September 2021 - Cover Gatefold 2
CE Pro September 2021 - Cover 2
CE Pro September 2021 - 1
CE Pro September 2021 - 2
CE Pro September 2021 - 3
CE Pro September 2021 - 4
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CE Pro September 2021 - Snap One Gatefold 1
CE Pro September 2021 - Snap One Gatefold 3
CE Pro September 2021 - Snap One Gatefold 3
CE Pro September 2021 - Snap One Gatefold 2
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CE Pro September 2021 - CEDIA Floorplan 1
CE Pro September 2021 - CEDIA Floorplan 2
CE Pro September 2021 - CEDIA Floorplan 3
CE Pro September 2021 - CEDIA Floorplan 4
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CE Pro September 2021 - Cover 3
CE Pro September 2021 - Cover 4
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