CE Pro September 2021 - 43
The Ovation team has
brought custom retail
back to life in Indy. Left
to right are Chris Cruzan,
Josh LeCount, Brad
Edwards, Robert (Tiny)
Cook, Mike Sheets and
Kyle Copeland.
including options for openness, fabric choice
and trim accessories.
Also, the entire store, inside and out, is lit
with Ketra fixtures designed to show off the
equipment and accentuate architectural details
within the store. " I have seen them do very
cool lighting demos and I am very impressed
with how educated they are around the tech
talk of lighting, " notes Keith Selby, a long-time
Indy rep and principal of Cardinal Sales.
Ovation 3.0 Takes Shape
All of this didn't happen overnight. It has been
a five-year journey since Poynter purchased
Ovation, and you could say it's been more
than a 34-year trek for the Ovation brand to
evolve into its current retail iteration.
How did it all come about? First, aside from
being an astute businessman and experienced
entrepreneur, Poynter has been a music
lover his whole life - he's been known to fly
across the country to see his favorite band in
concert and catch the red eye home in time
for work the next day.
During his long career in the automotive
industry, Poynter spent years travelling the
country and would routinely check out the
most prominent specialty stereo stores in
each major city, taking note of interesting
store designs and merchandising concepts ...
and watching as store after store closed up
shop or went under.
cepro.com
Having settled down years prior in his
hometown south of Indy, in 2015 Poynter
went to visit his old stereo-buying stomping
ground at Ovation and was greatly pained
to find this once-thriving AV store in a state
of utter disrepair. Ovation has had a long
and storied history in the custom industry.
Ovation Audio+Video was founded by Gary
McCormick, an AV specialty retailing pioneer,
who bought the first Ovation store from
Lexington, Ky.-based manufacturer Audio
Authority in 1986, renamed it Ovation Audio-Video
Experts, and immediately opened a
second store in Indianapolis.
At its height, Ovation grew to nine stores
The open-concept store
includes multiple seating
areas showcasing standalone
audio and video
setups.
September 2021 CE Pro | 43
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CE Pro September 2021
Table of Contents for the Digital Edition of CE Pro September 2021
CE Pro September 2021 - Presentation
CE Pro September 2021 - Cover 1
CE Pro September 2021 - Cover Gatefold 1
CE Pro September 2021 - Cover Gatefold 2
CE Pro September 2021 - Cover 2
CE Pro September 2021 - 1
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