CE Pro September 2022 - 58

Channel
IN BRIEF
Resideo Adds ECD to
ADI Distribution Business
Resideo Technologies has acquired privately-held Electronic
Custom Distributors (ECD), based in Houston, Texas. Terms of
the transaction were not disclosed.
ECD was founded in 1960 and is a regional distributor of
residential audio, video, automation, security, wire and telecommunication
products.
The company is one of 11 regional distributors that make up
the PowerHouse Alliance. With four branch locations and a
30,000-square-foot distribution center, ECD serves AV contractors
across the Texas, Oklahoma, Louisiana, and Arkansas
(TOLA) region, and will be part of Resideo's ADI Global Distribution
business.
" With a strong strategic plan in place, we continue to invest
in ADI organically and by pursuing tuck-in acquisitions to bolster
our growth and expand our customer and supplier relationships, "
says Jay Geldmacher, president and CEO of Resideo.
" ECD aligns with our strategy and marks the fi fth acquisition for
our distribution business since 2020. "
LOW COST HANGER
Made in USA
THELOOP™
FOR COMMUNICATIONS CABLE
Flexible, non-metallic,
The LOOP™ holds a 2 "
to 5 " diameter bundle
of CAT 5 or fiber optic
cable without sagging,
bending or damaging
the cable!
The 2.5 " TL25 holds
the same amount of
cable as a J-hook at
1/2 the COST!
2 "
TL20
2.5 "
TL25
5 "
TL50
TL50 for a
5 " diameter
bundle
ECD builds upon ADI's presence in the residential AV and
smart home market with a comprehensive portfolio of products
from key industry brands, along with a growing assortment of
Pro AV products for commercial installations.
PSA Group Rebrands
USAV Division as EDGE
USAV, A DIVISION OF global
integrator consortium PSA,
has rebranded its USAV division
to EDGE, eff ective immediately. Since 2001, USAV has supported
AV systems integrators by connecting them with industry-leading
manufacturers, distributors and service providers. As
integrators have grown and changed over time, a necessity for
the USAV brand to evolve became evident, PSA says.
" Over the past two years we have made tremendous strides
to grow internationally, " says Patrick Whipkey, vice president of
EDGE. " We conducted interviews with both our U.S. and international
audiences and discovered integrators and the markets
they serve have evolved. From this, we determined it was
time to fi nd a name and look. "
Over six months of development, the EDGE team conducted
research, brainstormed and developed four distinct
brands to consider as fi nal contenders. When PSA acquired
USAV in 2017, it also acquired the brand CI Edge. The inspiration
for the ultimate choice, EDGE, was derived from this.
One Firefly Announces
Partnerships
One Firefl y, a marketing agency catering to custom integrators,
and Coastal Source, manufacturers of premium outdoor
lighting and audio, have announced a partnership and
sponsored marketing program for dealers. One Firefl y also
announced a relationship with Lutron.
The crux of the new Coastal Source marketing campaign is
Listed for
Air Handling
Spaces
to inspire and educate homeowners on how to " light the night "
year-round and transform their outdoor spaces. Together, One
Firefl y and Coastal Source curated an integrated campaign consisting
of email, Facebook ads, retargeting ads, live chat, and a
cloud-based landing page to help dealers reach new prospects,
nurture existing clients, and generate new leads.
One Firefl y will off er Lutron dealers a new way to leverage
aifittings.com/landing/loop
800/233-4717 * www.aifittings.com
their Market Development Funds (MDF). " We understand
just how important our dealer community is to Lutron and
the immense potential for marketing to grow our dealers'
business, " says Ben Bard, director, residential Luxury of Lutron
Electronics.
58 | CE Pro September 2022
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CE Pro September 2022

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