Commercial Integrator April 2021 - 26

Digital Signage & Video Walls

" One of the things we saw that I thought
was really interesting was the resurgence
of the QR code, " he says. " I've been talking
for years about how we need to make that
jump from the digital display to the display
that's in everyone's hands - their phones.
Somehow we need to connect those
things, " he says.
" There isn't a restaurant I go to now that
I don't see a QR code to bring up the menu
on your own device. We're seeing that on
digital displays too, " says Dudis. " Now it's
common practice to take the message from
the sign and get it in your pocket. "

Hospitality and Large Venue
Hospitality environments and large venue
areas like stadiums and casinos are areas
that many have clamored to get back to
once the pandemic is over. Those environments are just as eager to get people
through the doors.
" I think hospitality and entertainment in
particular are going to be pretty aggressive
and active trying to get people back, " says
Dudis. " A lot of hospitality environments are
still hurting from the lack of cash flow over
the last year.
" I don't know that we're going to see
this boom of demand for new displays that
we've never seen before, but I do see some
immediate need, " he says.
" I think you're going to see an increased
reliance on gesture-based and non-touch

interfaces. I think that's something that
will pop up over the next three years, "
says Mascatello. " We're now in a much
more conservative environment in terms
of surface touching and shared communal
spaces in the era of Purell.
" I think people are going to hesitant to
use multitouch public devices. We need to
communicate with the digital signage, so
we're going to double down and see a lot of
research and development investment going back into infrared and motion, " he says.
Stadiums are especially ripe for further
digital signage and video wall implementation, and given the lifecycle of stadiums the
next few years are critical.
" We are already seeing stadiums
switching from fixed signage to a digital
model. The newer stadiums are able to do
it wholesale, but we are getting on the crest
of 20-25 years of age on most of these stadiums from the mid-1990s building boom, "
says Mascatello.
" So they're all in their second tier of major renovations. You look at places like the
Wells Fargo Center in Philadelphia or Bankers Life Fieldhouse in Indiana, those venues
are doing major renovations. As part of that
almost no fixed signage remains, " he says.
" The question we have to face, and
ANC has been front and center with it, is
'are people coming back at 100% of what
they were from an attendance standpoint?' " says Mascatello. " Are we going

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Commercial Integrator

CM2104 pp16-36 Digital Signage DD.indd 26

APRIL 2021

to be in a situation where we're going to
have more spaced-out seating? How do
you fill that space?
" Are we going to see the use of on-cam-

Neoti
When manufacturing a direct-view
LED video display, there are hundreds
of thousands of component combinations that can be used to create
the final display that you see on the
showroom floor.
When comparing quotes from
multiple manufacturers, knowing
which combinations will produce
the best product for your display
can be daunting - even skewing the
price of comparison quotes by 20
percent or more.
LED diodes (SMD, DIP, Flip Chip,
etc) account for the bulk of an LED
display's cost, but many other components - such as IC drivers have a
greater impact on the quality of the
final image - producing deep black
levels, smooth gradients, and overall
image clarity.
Purchasing an LED display solely on
price may have detrimental ramifications as the display ages and the
warranty period expires. Lower-cost
components from sub-par manufactures can have higher failure rates,
and internal power supplies that may
not be rated correctly could have
dangerous results.
The best advice is to ask questions
of your manufacturers regarding the
brand and model of components used
in your product - don't rely on price
alone when comparing quotes. Many
reputable manufacturers will have
no problem sharing this information,
and if they don't, there's probably a
reason to beware.
As with everything in life, if it sounds
too good to be true, it probably
is. Our team members at Neoti are
always more than willing to help you
navigate your next LED purchase.
- Aaron Kipfer, CTO, Neoti

commercialintegrator.com

3/15/21 2:50 PM

http://www.peerless-av.com/SEAMLESS http://www.commercialintegrator.com

Commercial Integrator April 2021

Table of Contents for the Digital Edition of Commercial Integrator April 2021