Digital Signage & Video Walls The State of Digital Signage In what markets have you implemented digital signage technology in the past year? (Check all that apply) Corporate 66.7% Education 41.3% Retail 33.3% Government 31.7% Hospitality 30.2% Healthcare 20.6% Casino/Stadium 19% House of Worship 12.7% How many digital signage projects have you installed in the past year? More than 100 51-100 1.5% 4.5% 31-50 1.5% 21-30 0-5 12.1% 30.3% 11-20 15.2% 6-10 34.8% What percentage markup do you typically make on digital signage projects? More than 30% 7.9% How does your company's projected revenue derived from digital signage technology in 2020 compare to 2019? Up 11%-20% 1%-5% Up more than 20% 3.1% 1.6% 19% 21%-30% 25.4% 6%-10% 11%-20% 22.2% 25.4% Up 6% - 10% Down more than 10% 17.2% Little Changed 17.2% Down 6% - 10% 15.6% 45.3% For what percentage of digital signage projects are you implementing content management systems as well? 76%-100% None 17.2% 20.3% 51%-75% 18.8% 1%-25% 36%-50% 28.1% 15.6% 32 Commercial Integrator CM2104 pp16-36 Digital Signage DD.indd 32 APRIL 2021 commercialintegrator.com 3/15/21 2:50 PMhttp://www.commercialintegrator.com