Commercial Integrator April 2022 - 28

Digital Signage & Videowalls
Whether it's time for work or time for play, people need to be enticed to leave their
homes these days. Dazzling technology like this simply can't be replicated in the home
office or living room.
much longer lifespan and a much better
TCO than LCD. " Moreover, Daugherty
adds, the price difference continues to improve
every quarter, thus driving demand.
On the topic of demand, however,
supply and production snarls might be
constraining what otherwise would be
runaway growth for dvLED technology.
OpenEye Global's Meszaros explains,
" Recently, production demands have been
challenging in [deploying] our videowall
solution. LED has a long turnaround time. "
So, his company has been investigating the
suitability and availability of seamless LCD
and OLED panels. Nevertheless, Meszaros
underscores, setting aside those logistical
issues, OpenEye Global usually pitches
dvLED for large-format displays due to the
technology's lack of bezels, high contrast
and versatility across environments.
Videowall Vertical Markets
Turning to vertical markets ripe for videowall
applications, our interviewees view
the sky as the limit. Wargo, for example,
highlights retail environments, corporate
lobbies and hospitality venues as
great homes for large-format videowalls.
" You would expect, especially given the
continued challenge for brick-and-mortar
retail to differentiate itself from online retail,
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Commercial Integrator APRIL 2022
[that] there would be more and more need
for a wow! factor - an experiential kind of
installation that keeps people coming to
the store, " he expresses. With respect to
larger venues, such as stadiums and performing-arts
centers, Wargo senses some
lingering hesitancy to make large-scale
investments given the continuing COVID-19
pandemic; that is somewhat throttling videowall
deployments in those environments.
" But, " he declares, " I think, clearly, as we
go through 2022, that should open up in a
more meaningful way to where videowalls
and other big-format solutions become
compelling again. "
Daugherty points to the corporate opportunity
as being particularly appealing.
" Videowalls can provide storytelling on a
large scale, impactful branding and memorable
user experiences, " he elaborates.
" When employees and guests enter the
space, they're immediately greeted with
this experience. It [makes a big impression
on] guests and gives employees a huge
sense of pride and belonging. " Meszaros
agrees, saying that lobby environments
have been especially exciting to watch,
particularly as they begin to incorporate
dvLED. " The endless creative opportunities
that exist have helped transform this
otherwise stale environment into a creative
Carousel on the
Cloud Transition
Successful digital signage integration
partners look beyond the nuts
and bolts. They deploy end-to-end
solutions that deliver on objectives
and grow with customers over time.
Leading with digital signage software
that is easy to learn and use will
provide immediate value by engaging
creators and viewers with fresh,
dynamic content as part of a cohesive
visual communications strategy. Digital
signage also helps integrators stay
engaged with their customers and
deliver continuous value as they foster
deeper business relationships.
The cloud transition and new
device-management tools have
revolutionized deployment speed,
security, reliability and network
operation costs, while integrators
have new opportunities to serve
customers through remote support
and maintenance. Digital signage
content-management vendors that
offer cloud-based software have a
platform to quickly add new features
and integrations, providing an
innovative platform that continually
delivers value for integrators and their
customers.
Systems like Carousel Cloud are
purpose built to deliver a workflow,
user experience and feature set
tailored to each customer's needs.
By delivering ongoing value and innovation
that surprises and delights,
integrators can engage with customers
to demonstrate the latest features,
learn about new customer initiatives,
and ensure satisfaction well ahead
of annual renewals and in alignment
with network expansions.
space that helps define the tone/attitude
of the building, " he expresses.
What about Pixel Pitch?
The commercial AV industry is one in which
" specsmanship " has been a real thing for a
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Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022
