Commercial Integrator April 2022 - 32

Digital Signage & Videowalls
opines, " From an advisory perspective,
recommending pixel pitch can be a little
tricky. Ideally, we would want the lowest
pixel pitch for every opportunity, but
there are a few things to consider. " He
says that, obviously, it can get very expensive
to have an incredibly tight pixel pitch.
" So, " he adds, " understanding when it's
really necessary is important. " Consultation
of that sort is particularly critical
because, as Coxon observes, it's easy to
become blinded by a blizzard of specs.
" There still isn't a lot of understanding by
the end user - and sometimes even [on
the] integrator side - of the difference
between the resolution of a display and
the pixel pitch, " he says. Coxon adds that,
from his vantage point, everyone initially
wants microLED specifications at 0.7mm
or 0.9mm...until they see the price. He
continues, " So, 1.2mm is more palatable,
but 1.5mm really seems to be what most
compromise to [select]. "
According to Meszaros, the collective
focus on pixel pitch might be somewhat
misplaced. He says that, instead, the crux
of dvLED's value proposition is its versatility.
" If anything, " he begins, " LED is becoming
increasingly popular, in part, because of the
creative flexibility. " He notes that the display
technology can be carefully layered into
Samsung on its LED Technical Innovation
Eyes popped and jaws dropped when large-scale, bright digital displays started finding
their way into sports and entertainment venues as replay, score and information
boards. Now, the next generation of LED-driven display technology is finding its way
into everyday use for businesses.
From flagship retail stores that lure consumers in with captivating visuals to government
command centers that enable analysts to see each mission-critical detail,
Samsung delivers high-impact viewing experiences that excite and inform.
Samsung's LED solutions are engineered to amaze, are rigorously tested and are
built to last. Bright, high-contrast, precision picture quality, coupled with custom
configurations tailored to any business environment, ensure viewers are immersed in
stunning visuals from every angle.
Samsung is your trusted one-stop shop for everything LED. We can outfit any
corner of your business with the broadest range of LED shapes and sizes across both
indoor and outdoor. Plus, tap into our ecosystem of vetted hardware and software
partners to access the best solution for any business application.
We value your time as much as you do, which is why Samsung makes it easy to get
started. Seamless procurement, all-inclusive LED bundles, and white-glove service
and support help get you up and running faster than ever.
Whether it's bold branding in Times Square, exciting fans at SoFi Stadium or stealing
the show in an entrepreneur's Regency-themed home theater, Samsung is the
trusted brand that is setting a new standard for LED technical innovation.
the design of an environment because of its
flexible design attributes with respect to size
and shape. " I would say the topline trend is
having more flexibility to design with LED, "
Meszaros adds. This attribute makes the
technology especially appealing for creative
designers, as well. As Mittler observes, " Designers
have a much better understanding of
how to design content for LED displays. "
When videowalls are deployed outdoors, integrators must consider factors like viewing
distances and requisite brightness. Clients commonly weigh the benefits of a tighter pixel
pitch versus the benefits of a more value-focused display deployment.
32
Commercial Integrator APRIL 2022
Is Now the Time
for Ultra-HD Content?
We've already touched on content creation
as it relates to digital signage networks,
but let's broach another content-related
question: Are we seeing 4K - or even 8K -
videowall content out " in the wild, " or does
practicality continue to reign and push
venues toward full-HD content?
If you ask AVIXA's Wargo, now might still
be a time for conservatism, as commercial
AV verticals await a more meaningful
return of crowds, as well as a more sustaining
recovery in revenue. Once those
things happen, he says, we can expect
more decision-makers to consider native
4K, or even 8K, applications. For now,
though, Wargo explains, " Somewhere
around 10% to 20% of the installation
opportunities are looking at or considering
installing 4K for their need. " The sweet
spot, he declares, is still 1080p, a technology
he describes as suiting most venues,
opportunities and budgets.
AVI-SPL's Daugherty largely agrees,
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Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022