Commercial Integrator April 2023 - 16

Large-Format Displays
technical account manager, Level 3 Audio
Visual (L3AV); Mark Coxon CTS-D, CTS-I,
business development director, XTG,
AVI-SPL; Dalton Parker, chief technology
officer, TVS Pro; Scott Smith, business
development manager, Stage Front; Jeff
Vinklarek, senior vice president, i.e. Smart
Systems; Keith Yandell, AV practice director,
AVI Systems; and Eran Sharon, creative
technology director/associate, Gensler. As
you will see, each brings their own emphases
and accents to their analysis.
Videowalls Remain Robust
Our respondents are essentially unanimous
that 2022 was a strong year for
videowall integration, which, they say,
evinced robust growth across markets.
" We continue to see solid growth year
over year in [the videowall] product category, "
Smith says. " Some of the growth
can be attributed to the technology expanding
beyond traditional applications,
such a building lobby or other high-traffic
areas, to spaces intended for presentation
and communication like boardrooms and
lecture halls. " Yandell attests that AVI Systems
completed more than 150 videowall
projects in 2022. " Our videowall business
more than doubled from the previous
year, " he enthuses. " This is due in part to
DVLED price reductions, but manufacturers
have also simplified the process
through all-in-one/kitted solutions. "
Post-pandemic, integrators are actively seeking to satiate our society's collective
hunger for the immersive, technology-fueled experiences we missed for two-plus years.
Coxon chimes in that AVI-SPL also saw a
positive year-over-year trend with regards
to videowalls. " We saw an increase in the
number of customers looking to capture
attention and tell compelling stories
through large-format video experiences, "
he explains. That language gets to the
heart of this Deep Dive, whose focus is not
on prosaic signage but, rather, dazzling
images. Meanwhile, we've already alluded
to DVLED price reductions, and Flynn
underlines that point as being equally
Planar: Trends in Large-Format Displays
With 40 years of experience in the display technology industry,
Planar is a knowledgeable expert on trends in large-format
display technology, spanning decades of innovation. Largeformat
displays come in many forms, but one thing these
commercial-grade displays share is the demand for highquality,
long-lasting and application-specific performance.
Whether working with large-format LCD displays that measure
up to 100 inches in touch or non-touch versions, tiled 55-inch
LCD videowall displays with sub-1mm bezel, the increasingly
popular seamless direct-view LED videowalls, or fine-pitch
MicroLED, the importance of optimizing the technology for
specific environments is critical to a successful installation and
user experience.
Depending on the use environment, integrators can choose
between large-format, tiled LCD videowalls that can be
16
Commercial Integrator APRIL 2023
arranged into different formations, delivering sharp, striking
content with unmatched pixel density, or direct-view or
MicroLED displays with varying pixel-pitch options, providing
the versatility to suit the needs of any installation, whether it
be in a boardroom, control room, lobby, outdoor space or oncamera
environment.
There is significant industry investment into direct-view LED
display technology. Beyond the continuing march of finer pixel
pitch at lower price points, there is a great deal of focus on
harnessing the advantages of MicroLED technology in terms
of greater pixel density, better visual performance, unmatched
black levels and higher brightness, while using less power.
Additionally, market interest and innovation are high for finepitch,
high-brightness outdoor displays and displays designed
for on-camera applications.
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critical to videowalls' broadening deployment.
" [The uptick] is especially true for
DVLED installations, " he explains, " where
the technology is advancing enough to
allow our core vertical markets access to
direct-view technology at a much lower
price point than years past. "
Parker, who notes that TVS Pro last year
achieved a three-to-four-times revenue
increase from videowalls, credits much of
that with the integrator's work counseling
clients. All too often, he says, " ...the
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Commercial Integrator April 2023

Table of Contents for the Digital Edition of Commercial Integrator April 2023
