Commercial Integrator April 2023 - 20

Large-Format Displays
as compared to LCD videowalls. " Coxon
describes these solutions as " ...very viable
in applications where high pixel density
and brightness are needed [for images]
above 165 inches diagonal. " Parker
hammers home the point, stating, " DVLED
displays are brighter, the contrast is better,
they have incredible viewing angles and
near-infinite scalability. [When you] add to
that an average run time of over 100,000
hours, why wouldn't you invest in that
technology? "
Assessing the Alternatives
Coxon readily concedes that LCD videowalls
still play a key role in environments
that demand high pixel density (e.g., data
and control rooms) - particularly because
sub-1mm-pixel-pitch DVLED continues
to command a premium price. But Flynn
doesn't pull any punches as regards what
he perceives as tiled LCD's general trajectory.
" Tiled LCDs are declining rapidly, " he
asserts, adding that many L3AV installations
only use tiled-LCD technology that
can be installed as " zero-bezel " solutions.
Flynn continues, " Clients come to us with
large-display requests and, often, we
hear statements like, 'We don't want any
lines on the screen, though. Can you do a
screen without the lines on it?' " Increasingly,
clients perceive image seamlessness
as a key measure of a quality visual
experience.
Projection, too, faces challenges from
DVLED's deepening market penetration.
But the increased competition helps
clarify where projection really shines (no
pun intended). One example of that is
the live-production sphere. Smith, who
mentions that Stage Front has a separate
live-production division, explains,
" Projection mapping and blending is fairly
common in that vertical. We see those
applications even more frequently on that
side of the house, as projection is easier to
deploy in different environments. " Sharon
doubles down on projection's benefits,
calling the technology " a great tool "
and noting that 10% to 20% of Gensler's
recent projects included large-format
projection or projection mapping.
Projection, he says, is " ...a cost-effective
way to immerse audiences in large-format
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Commercial Integrator APRIL 2023
Many large-format display deployments are purposefully right out in the open - in lobbies
and other high-traffic areas - to evoke an " experience " with the intended audience.
The Three C's Driving Large-Format Displays
Innovation is foundational to the ever-evolving technology powering large-format
LED displays. For the pro AV industry in particular, Neoti sees three key areas driving
exciting DVLED growth and evolution: Cost, Creativity and Coaching.
Cost
Decreasing costs are driving innovative applications and broader accessibility
across industries. In the education space, for example, we're seeing LED expand its
usage beyond auditoriums and into smaller spaces like individual classrooms.
Affordability also aids in the replacement of aging projection technology in
meeting spaces. LED's superior image quality means projection concerns like
contrast, color reproduction and ambient lighting are resolved, and the lifetime cost
is cheaper than projection. Removing the financial barrier to deploying a superior
solution means widespread adoption and accelerated growth.
Creativity
Boundary-pushing designers can bring their work to life like never before with
large-format LED displays. As a result, manufacturers are delivering more creative
panel options that allow LED designers to flex their creativity with both original
designs and retrofits. An example is Neoti's new half-width and half-height panel
options, which allow for more creative designs and tighter curves.
Coaching
Integrators and end users alike are eager to learn more about selecting, installing
and troubleshooting LED installations. Neoti is bridging this gap and educating on
the nuances of LED with our popular YouTube Tech Talks video series.
We're also offering beginner and advanced LED Bootcamps at Commercial Integrator
Expo in September, where we'll share our expertise through personalized
and project-specific coaching.
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Commercial Integrator April 2023

Table of Contents for the Digital Edition of Commercial Integrator April 2023
