Commercial Integrator April 2023 - 22

Large-Format Displays
visuals, especially when non-conventional
surfaces and/or materials are involved -
let alone object mapping. "
AVI Systems is leaning into projection's
potential to deliver " experiential "
applications. Indeed, last year alone, the
integrator completed more than 40 such
projection-based projects, marking a 50%
year-over-year increase from pandemic-era
lows. " We're seeing increased interest in
creative mapping solutions as a mechanism
to improve customer and employee
draw, " Yandell remarks. But Parker
articulates the other side of the argument,
saying that TVS Pro's projection business
decreased last year - specifically for projection
mapping. " Spaces that would have
been designed for projection are fighting
bright-ambient-light environments that
make [an LCD or direct-view LED] solution
more affordable and impactful, " he opines.
Emerging Technologies
Next, we'll turn to emerging technologies
whose benefits and limitations might
shape the large-format display landscape.
In particular, we'll focus on OLED and
microLED. According to Smith, " Although
they have distinct advantages, the cost of
[these] technologies is at its peak. Whether
the delta is in line with the client's needs
and expectations will again be specific to
the project. " Looking at today's market,
he says demand is still in its early stages.
However, Smith adds, " It's certainly a subcategory
to watch moving forward. "
Technology solutions providers'
collective focus on the experience might
pave the way for increased adoption of
these emerging technologies. Sharon is
particularly bullish about OLED, which he
describes as " ...a fantastic technology,
which offers form-factor flexibility and
excellent color/image quality. " He adds,
" In fact, we are developing transparent
OLED solutions - both physical and
content - to seamlessly expand the
digital canvas into the built environment,
supporting some of the new demands of
hybrid experience. " Thus, Sharon predicts
OLED will gain momentum, particularly
as larger formats and bezel-free, tileable
OLED products come to market.
Flynn presents the counterargument,
saying, " I love seeing transparent OLED
technology, but I don't know what to do
with it besides put it in front of a white box
with a product inside. " He commends
OLED for its flexibility and concedes that
the technology can produce impressive
results; however, he explains that OLED
suffers from potential burn-in issues
reminiscent of the plasma era. Saying that
OLED simply doesn't have the level of
commercial buy-in to make it a forefront
technology for L3AV, Flynn concludes,
" Essentially, our customers are putting
OLED displays into their living rooms - not
into their conference rooms. "
AVI-SPL's Coxon chimes in to describe
the virtues of microLED products, which,
he says, " ...look beautiful and offer some
contrast advantages, based on their
smaller package size, that also allows them
to be packed closer together, reducing
pixel pitch and increasing pixel density. "
Although Coxon readily concedes that
microLED's relative cost is still rather high,
he says that, for the right applications, the
technology is viable. Flynn echoes many
of those points, comparing microLED favorably
to OLED. He remarks that it suffers
no burn-in issues and doesn't require a
pane of glass between the viewer and the
display technology. " We have installed a
few instances of 'The Wall' this past year
Absen's MicroLED
Products Adopted
by GM's Global
Technical Center
Absen has built General Motors'
largest 8K ultra-HD MicroLED displays
in its Charlotte Technical Centre.
We are very excited to deliver our
award-winning Clear Cobalt series
to bring true brilliance and stunning
virtual effect to one of the largest
automakers in the United States.
The 4K UHD displays, made
of Absen CL1.2, are shown in the
corporate lobby with Cadillac's
premium and luxury car, creating
unique and eye-catching content
and making all the difference.
Thanks to the Flip Chip COB
Technology and HDR10 Technology,
the CL0.9 installed in the technical
control room, with the resolution
11520x2160, also gains a nonreflective
surface and produces vivid
colors for true-to-nature images.
As Absen's most advanced
With the versatility of DVLED, and with costs sliding downward, specialized verticals
such as outdoor installations and art-wall displays have lately been trending upward.
22
Commercial Integrator APRIL 2023
MicroLED display, the CL series has
attracted attention from professionals
and clients worldwide since its
launch. It has won many awards,
including the Best Product Award
and Product Innovation Award at
some of the world's most influential
events, such as InfoComm, ISE and
IBC. These accolades demonstrate
Absen's capabilities in cuttingedge
design technology within the
industry.
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Commercial Integrator April 2023

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