Commercial Integrator April 2023 - 26

Large-Format Displays
We've spent years educating customers
on direct-view LED [and have] only recently
had those opportunities take off. The added
revenue per opportunity is great, but it
means we need more projects with higher
budgets, which can be harder to find. "
Sharon points to the pandemic receding
from our lives and the resulting societal
transformation, which manifests in
everything from employees returning to
offices to consumers flocking back to retail,
cultural and experiential spaces. " Brands
and corporations [that] recognize the importance
of digital visual communications
and the role it plays in their own growth
will want to differentiate and invest in these
experiences, " he observes. That naturally
entails investing in the technologies that
enable them.
Thus, it should probably be unsurprising
that the largest integration firms, such as
AVI-SPL and AVI Systems, have rosy nearterm
forecasts. Coxon expresses optimism
about the entirety of the video category, but
specifically cites strength in " ...large-format
video, venue-wide digital canvases, immersive
projection, and virtual production
and XR applications. " And Yandell attests
to 20% estimated growth specifically in
experiential applications and, separating
out large-format displays, 30% or greater
estimated growth. This, he says, is " ...due,
in large part, to demand [for] 21:9 displays. "
Flynn makes the salient point that project
timelines for large-format display systems
are typically longer than those for standard
displays or conference-room systems; as a
result, year-to-year forecasting can be imprecise.
However, he adds, " I am very optimistic
regarding revenue directly tied to
large-format displays. We're seeing a lot of
current opportunities looking toward these
larger display systems in our pipeline. "
Flynn makes special note of manufacturers
increasingly standing behind their product,
thus empowering integrators to spec and
integrate them with greater confidence.
He specifically cites enticing - sometimes
" lifetime " - device warranties.
Assessing Vertical Markets
The term " large-format displays " might
naturally call to mind those retail and
attraction applications that I began this
story by citing. But how do our experts
describe where these displays are going?
Sharon sets the tone by citing strategic
investments in large-format displays
" ...across markets that benefit from digital
visual storytelling, placemaking through
the use of technology, or simply capturing
audience/end users' attention - and
hearts. " But it's striking that several of our
interviewees immediately cite corporate
as their leading vertical. For example,
Vinklarek points to corporate spaces and
Christie on its
Range of Complete
Videowall Solutions
To create stunning large-format
displays, look no further than
Christie's range of complete
videowall solutions. Christie's
AV technology works seamlessly
together, combining LED and LCD
displays with image processing,
content management and Terra,
Christie's AV-over-IP solution, to
create reliable and immersive largescale
display solutions.
Christie's premium MicroTiles LED
is now available in four pixel pitches,
ranging from 0.75mm to 1.5mm.
The new 0.75mm and 1.0mm pixel
pitches are TAA-compliant, with
improved energy efficiency and
reliability, and they deliver superior
visual performance. They are best
suited for applications including
control rooms, high-end corporate
auditoriums, broadcasting centers,
galleries and museums.
Christie also offers Core Series II,
a high-value, budget-friendly LED
option for videowalls. Core Series II is
offered in five pixel pitches, ranging
from 0.9mm to 2.5mm.
Available in extreme-narrow bezel,
Christie offers LCD videowall panels
that are designed for 24/7 operation,
in 4K resolution, with multiple
input options. For meeting rooms,
education and retail applications,
Christie also offers LCD panels
ranging from 55 inches up to 98
inches, with 4K ultra-HD resolution,
and they can be mounted in portrait
or landscape mode.
Manage content to large-format
displays with Christie Spyder for 4K
resolution, multi-source, multi-display
applications, and Christie Pandoras
Box for all multimedia requirements,
including image compositing in 4K
and beyond.
For more information about
Tiled-LCD videowalls continue to compete with DVLED in applications like this. They
allow clients to integrate eye-catching large-format displays without having to pay a
premium price.
26
Commercial Integrator APRIL 2023
Christie's complete solutions
for large-format displays, visit
ChristieDigital.com/cilfd23.
commercialintegrator.com
http://www.ChristieDigital.com/cilfd23 http://www.commercialintegrator.com
Commercial Integrator April 2023

Table of Contents for the Digital Edition of Commercial Integrator April 2023
