Commercial Integrator April 2023 - 30

Large-Format Displays
[medical] lobbies, " he explains. " But, with
the increased resolution, we anticipate
that these will move to larger gathering
spaces in hospital auditoriums, as well. "
Flynn puts forth another particularly ripe
opportunity - namely, higher education.
" I...could see a large uptick in large-format
displays over the next three or four years, "
he predicts. " Enrollment has seen declines
around the country, and institutions could
see large-format displays in a similar light
to our corporate clients. " In short, decisionmakers
could determine that this technology
provides an experience that can't be
duplicated remotely. " Many universities
have been deploying their same classroom
standard for over a decade, " Flynn laments.
Those education institutions are now " ...realizing
that [they] may need a deeper level
of investment into technology to set them
apart from the next place down the road. "
The Content Conversation
" Content is infinitely important, " Coxon says
with conviction. " I often advise clients to
budget as much - if not more - for content
as they do for technology. " The question
is this: What role should integrators play in
that sphere? Commercial Integrator, along
with likeminded associations like NSCA, often
propound the message that integrators
must move more toward a service-based
Brands and corporations that recognize the importance of digital visual communications
and the role it plays in their own growth increasingly want to differentiate and invest in
these experiences.
approach, rather than a hardware-centered
approach. Does that then mean integrators
ought to dive into content creation
and management for their large-format
displays? We ask our SMEs directly.
Echoing Coxon, Parker eloquently describes
the centrality of content. He says,
" A truly great signage experience has both
[content and environment] in mind. The
content matches the physical environment,
and the environment complements
the content on display. " Only when these
elements align with and amplify each
other, he declares, can a truly memorable
and impactful experience emerge.
Gensler's Sharon extends open arms
to integrators who want a place in the
content conversation. He says, " As experience
designers and content creators, we
embrace collaboration with manufacturing
and integration partners and believe it's
important for them to become familiar with
Barco on the Benefits of its Range of Videowall Solutions
Barco videowalls are often chosen for mission-critical
applications and corporate environments due to their high
reliability, advanced features and exceptional image quality.
Barco offers a range of videowall solutions, including TruePix
LED, NT LED, UniSee LCD, KVD LCD, LVD LCD and ODL Rear
Projection Cubes, each with their own unique benefits.
TruePix LED videowalls are known for their exceptional
image quality, color accuracy and truly seamless image
quality. With five patents for innovative features, TruePix
uses advanced LED technology that provides a high level of
brightness and contrast, making it ideal for environments
where visibility is critical. Additionally, TruePix LED videowalls
are designed for long-term operation, making them ideal for
mission-critical applications.
UniSee LCD videowalls' bezel-less design creates a virtually
seamless viewing experience. They are also easy to install
and maintain, with a unique modular design that allows for
30
Commercial Integrator APRIL 2023
fast and simple servicing of individual panels. UniSee LCD
videowalls are also energy efficient, making them a good
choice for corporate and control room environments, where
sustainability is a priority.
ODL Rear Projection Cubes are another popular videowall
solution from Barco. They offer exceptional image quality
and high contrast ratios, making them ideal for environments
where image quality is critical. Rear Projection Cubes are
also designed for 24/7 operation, making them suitable for
mission-critical applications.
Overall, Barco videowalls are a popular choice for missioncritical
applications and corporate environments due to their
advanced features, high reliability and exceptional image
quality. The different videowall solutions offered by Barco,
including TruePix LED, UniSee LCD and ODL Rear Projection
Cubes, provide different benefits that can be tailored to the
specific needs of a particular application.
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Commercial Integrator April 2023

Table of Contents for the Digital Edition of Commercial Integrator April 2023