Commercial Integrator April 2023 - 32

Large-Format Displays
content creation, production and management
pipelines. " When integrators are
intimately familiar with what their systems
ultimately deliver, Sharon continues, it " ...
helps all of us to design and implement
better, longer-lasting, more effective and
more resilient solutions. " This resonates
with Vinklarek, who implores integrators
not to allow large-format displays to " become
the billboards of the future " - that is
to say, largely ignored visual background
noise. " In order for us to keep our clients
happy, we will need to invest in content
creation or partner with the various creative
content creators out there, " he asserts.
Most of our experts fall on the side of
partnership, rather than building out new
core competencies in content. " Content
creation is a very specific skill, " Smith observes.
" We've partnered with some of the
best in the business on some very largescale
projects. " By working in tandem
with those partners, he adds, Stage Front
has delivered outstanding results. Flynn,
meanwhile, brings up client marketing
teams, some of whom take the lead on
content development and updating. " The
clients who are deploying large-format
displays for Level 3 largely also employ
their own marketing teams that handle
content generation, " he attests. " Clients
across all vertical markets are grabbing
hold of their brand and marketing in new
ways. " This creates an opportunity for
deeper client relationships, Flynn adds,
because it empowers integrators to focus
on the delivery mechanism while, at the
same time, collaborating with the client on
the best content-delivery strategy.
Identifying the Bottlenecks
It's evident that our experts are optimistic
about large-format displays' prospects
in the coming months and years. But that
doesn't mind they've blinded themselves
to lingering challenges and potential
bottlenecks. " The biggest thing holding
back the large-format display market is in
its fragility, " Flynn opines, citing DVLED
technology in particular. " Many of our
manufacturers are building in significant
spare panels to accompany their tight
pixel-pitch videowalls due to their tendency
to drop pixels and require replace32
Commercial
Integrator APRIL 2023
'I am very optimistic
regarding revenue
directly tied to largeformat
displays. We're
seeing a lot of current
opportunities [with]
these larger display
systems.'
- Trevor Flynn, L3AV
ment, " he adds. Flynn underlines another
complicating factor: Many manufacturers
require those replacements to be built
from the same manufacturing batch as the
original, thus maintaining the same general
color and brightness characteristics.
Other concerns center on content.
According to Vinklarek, " The costs of the
displays have dropped dramatically, but
content has grown to be quite expensive.
We did a corporate headquarters in 2016
that had $3 million in signage displays and
$5 million in content creation. " This means
that, even as hardware costs come down,
the barrier to entry can remain somewhat
high for clients who want to create truly
impactful display experiences. Talented
content creators have the opportunity to do
fantastically well leveraging their skills for
those clients. As Parker observes, " Video
gaming and esports have taken the market
by fire, and there are hundreds of careers
surrounding content creation in their market. "
He adds, " Digital signage has so much
potential to incorporate [this], " although he
acknowledges relatively few are doing so.
Meanwhile, Coxon points to supplychain
improvements - in particular, fewer
ships waiting to dock - as propitious
for large-format display applications.
Video extension might be a bottleneck in
some cases, he suggests. " But, " Coxon
continues, " DVLED utilizes controllers
and receiving cards that eliminate the
need for extensive HDMI extension, if
Sharp/NEC on its UltraWide-Format
NEC FE Series
The award-winning, ultra-wide format of the new NEC FE Series provides more
screen space over a stretched single canvas to create an immersive experience.
The modular design of DVLEDs make it perfect for creating a 21:9 aspect ratio used
in modern panoramic videoconferencing layouts or multiple-window usage. The
NEC FE Series provides vibrant DVLED imaging in a cost-effective package, and
it's the ideal solution for today's demanding applications. With seven different
fine pixel pitches, the optimum display resolution can be achieved regardless of
viewing distance.
The FE Series is designed to deliver impressive and colorful content visualization.
Boardrooms, auditoriums, retail and airport signage, situational awareness and
museums are just some of the applications into which the NEC FE Series is designed
to be integrated. The FE Series is engineered with high-quality LEDs that deliver
excellent imaging at a low cost and have no external cables required for installation.
The front-serviceable design helps to minimize downtime by providing easy access
and quick maintenance.
Sharp/NEC offers full planning and design, installation and post-installation
maintenance support, ensuring you get a custom-tailored solution and allowing
you to focus on what's most important - your business. In addition, Sharp/NEC
has created LED installation kits that include all the key components needed for
a videowall built with DVLED. These kits feature a standard 16:9 aspect ratio and
include the LED controller, installation frame and even spare parts for service.
Learn more by clicking to the following URL:
https://www.sharpnecdisplays.us/products/displays/led-fe009i2-104.
commercialintegrator.com
https://www.sharpnecdisplays.us/products/displays/led-fe009i2-104 http://www.commercialintegrator.com
Commercial Integrator April 2023

Table of Contents for the Digital Edition of Commercial Integrator April 2023
