Commercial Integrator August 2021 - 10

#TECHTRENDING THE BUZZ ON TECHNOLOGY AFFECTING INTEGRATORS
easier for employees to follow
up meetings and take actions
without having to take notes.
Employees can manually
review the AI-processed video
segments in a timeline view and
make adjustments as needed,
which further trains the
algorithms to understand user
preferences.
This is designed to improve
video meeting productivity
by improving the way people
consume and recall remote
meetings as well as extending
the value of virtual conferencing
content for event organizations,
said Beau Wilder, vice
president and general manager
of video collaboration at Poly,
in a statement.
" We see the value CLIPr
provides customers, especially
given the explosion of video
content in the marketplace,
as businesses change the
way they conduct meetings
post-pandemic, " he said.
In the announcement, the
companies cited Microsoft's
Work Trends Index that found
that virtual weekly meeting
time on Microsoft Teaks
rose 148% in February over
February 2020. Microsoft's
survey also found that video
meetings were leading to
feelings of being overworked
and exhaustion, as 54% and
39% indicated those feelings,
respectively.
" Together with Poly, we're
excited to discover the
many compelling use cases
for CLIPr spanning the full
range of functions within the
enterprise, " said Humphrey
Chen, co-founder and CEO of
CLIPr. " Essentially, CLIPr puts
the power to see and hear at
scale directly in the hands of
the workers which we believe
helps enterprises solve one of
the most time consuming and
daunting tasks of the remote
and hybrid work era. "
›› #Videoconferencing
#VideoFatigue @PolyCompany
#Marketing
Emerald Unveils M2X
Technology Network
EMERALD HAS LAUNCHED
the M2X Technology Network
to provide targeted market research
and insights to technoloEmerald
unveils M2X Technology Network to meet the needs
of technology manufacturers and software providers who
sell into these markets.
gymarketers. This initial offering
under the M2X brand umbrella
includes two new media sites
called M2T: Marketing to Tech
Pros and M2I: Marketing to
Integrators.
Emerald media properties
and events have addressed
the technology and integration
industry for more than thirty
years. Now, for the first time,
the company will also meet the
information needs of technology
manufacturers and software
providers who sell into these
markets.
" We have long-term
Poly, CLIPr partner to help enterprises increase productivity
and reduce video conferencing fatigue through advanced
video analysis.
10
Commercial Integrator AUGUST 2021
relationships with marketers
who sell to our technology
and integration audiences,
often lasting 5, 10, 15 or
more years, " said Marsha Ann
Marsh, publisher of M2X. " We
know that they have a lot of
unanswered questions. They
want to know what makes a
technology buyer open an
email, what information they
are looking for when researching
a product online, what
types of events they are most
likely to attend, etc. We can
now gather these insights
from our existing technology
audiences and share them with
manufacturers and software
providers through the M2X
Technology Network. "
Each M2X community
will feature monthly custom
research reports that provide a
unique marketing perspective
on the habits and preferences
of audience members across
Emerald's technology media
brands including CE Pro, Commercial
Integrator, Security
Sales & Integration, My TechDecisons,
Campus Safety, RFID
Journal and events such as CEDIA
Expo, Total Tech Summit,
Campus Safety Conference,
InterDrone and RFID Journal
Live. M2T and M2I will also
highlight case studies of how
other technology marketers
approach challenges as well as
timely coverage of industry and
product news.
" I have worked as an integrator,
held internal marketing
and sales positions at manufacturing
firms and now team with
these companies as a consultant, "
said Alan C. Brawn, CTS,
DSCE, and ISF, principal at
Brawn Consulting. " There is an
immense need in the industry
for the kind of clear-cut insights
and targeted perspectives that
the M2X Technology Network
provides. It's a game changer
for these businesses so they
can market their products more
effectively and ultimately grow
revenue. "
›› #Marketing #Integration
@M2I_2021
commercialintegrator.com
ELNUR /STOCK.ADOBE.COM
http://www.commercialintegrator.com
Commercial Integrator August 2021

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