Commercial Integrator August 2021 - 8

#TECHTRENDING THE BUZZ ON TECHNOLOGY AFFECTING INTEGRATORS
#AR #VR
and XR production techniques.
Planar Studios is supported
Planar Launches
Planar Studios for
Virtual Production
and Extended Reality
DISPLAY MANUFACTURER
Planar has announced the
launch of Planar Studios, a new
initiative that capitalizes on the
growth of the virtual production
and extended reality markets by
combining the advanced technologies,
industry partnerships
and personnel to create onscreen
content for film and TV.
Through the initiative, Planar
hopes to become a partner
of the film and TV industry by
developing advanced visual
technologies like critical LED
and motion capture systems,
bringing virtual production (VP)
and extended reality (XR) to
mainstream entertainment, as
well as corporate and education
markets.
LED technologies are
becoming more and more
common in TV and film, including
in popular shows like " The
Mandalorian " and " Westworld "
where large LED displays essentially
replace green screens,
but Planar's goal is to make the
technology more accessible,
streamlined and repeatable.
The Planar Studios initiative
leverages the company's
on-camera broadcast studio installations
and other products
to bring the performance and
installation flexibility required
by these new production technologies.
Planar
says it has worked
directly with creative and
technical professionals to tune
and evolve its CarbonLight
LED Displays, which is a staple
in many broadcast studios, to
include features required in
contemporary and future VP
8
by Planar's dedicated VP and
XR team, which is backed by
the company's team of presales
and post-sales product
specialists located around the
globe. Now, Planar says it can
provide a one-stop shop to
address customers' production
needs from design to deployment
and post-sales.
According to Planar, the
company is collaborating
with digital production and
visual storytelling experts,
including its sister company
Natural Point, the creator of the
OptiTrack family of motion-capture
software and high-speed
tracking cameras
According to Planar, LED
display technology and motion
capture are only part of the VP
and XR equation, so the company
is working closely with
hardware, software and service
providers in the industry, including
Epic Games Unreal Engine,
disguise, Brompton Technology,
Colorlight and more.
Adam Schmidt, Planar's
executive vice president, said
in a statement that while early
adoption of VP and XR have
been exciting, the surface is
barely being scratched.
" We recognize advanced
technological development,
productive industry partnerships
and a dedicated team of experts
to be key in helping customers
overcome creative limitations, "
Schmidt said. Planar Studios is
our response and will be a driving
force in unlocking the future
of VP and XR. "
Planar said it will continue to
work with leading professionals
in the VP and XR industries to innovate
the company's successful
on-camera LED displays to more
closely meet customer demand
as the markets advance.
Commercial Integrator AUGUST 2021
Planar hopes to become a partner of the film and TV industry
with its state-of-the art LED display technology.
The company has solutions
for virtual production and
extended reality deployed
around the world, including at
Orbital Virtual Studios in Los
Angeles, a virtual production
studio for movies, music videos
and commercials.
AJ Wedding, director and
co-founder of Orbital Virtual
Studios, said in a statement
that LED display technology is
dramatically transforming the
production industry.
" LED display technology is
taking the production industry
by storm, enabling new
techniques and processes that
are transforming the way video
producers create incredibly
realistic action and transport
audiences to new worlds, "
Wedding said. " Having seen
and experienced Planar's stateof-the-art
LED display technology
firsthand, and worked
closely with their team on many
shoots, I have no doubt that the
company delivers the superior
visual performance, support
and versatility today's movie
directors and producers need
to create VP projects like we've
never seen before. "
›› #VirtualProduction
#ExtendedReality
@planarsystems
#Conferencing
Poly and CLIPr Partner to
Address Video Fatigue
POLY AND AI-POWERED video
analysis and management
platform CLIPr are partnering
to help enterprises increase
productivity and reduce
videoconferencing fatigue
through advanced video
analysis.
At first, Poly will use the CLIPr
platform internally for recorded
video assets, including global
sales meetings. Then, the
platform will be brought to
Poly customers to help them
manage and extract important
moments of recorded video
content so they can efficiently
organize, search, interact and
share that content.
The partnership essentially
makes Poly an investor, partner
and customer of CLIPr, according
to the press release.
The CLIPr platform works via
machine learning algorithms
that analyze audio and visual
cues using natural language
processing and emotion detection
to index important topics
and moments in each video.
What results is a searchable
database designed to make it
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Commercial Integrator August 2021

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