Commercial Integrator August 2022 - 32

INTEGRATOR PROFILE Texadia Systems
REACHING THE
'COMMERCIALRESI'
MARKET
How Texadia Systems continues to meet commercial and
residential client needs, and how the integrator selflessly
gives back to the local community.
By Alyssa Borelli
AFTER WORKING FOR A DECADE at a
commercial integration firm that failed to
meet the residential market's needs, Steve
Burke, CTS, the CEO and founder of Addison,
Texas-based Texadia Systems, was
determined to start his own company that
could serve both commercial and residential
integration clients well.
Eleven years ago, Burke looked in the
mirror and said to himself, " If I don't do it
now, I'm going to wake up at 75 [years old]
and say, 'Man, I could have done it.' " He
then took the leap of starting his own business,
which now serves commercial and
residential clients around Dallas-Fort Worth
and well beyond it.
" We took a swing and knocked out a
couple of projects, " Burke recalls. " We had
some early issues with cash flow, but we
were able to resolve it quickly. " Since then,
he hasn't looked back with any regrets.
A Vision for Both
Commercial and Residential
Although Texadia Systems, a 46-person,
all-inclusive, design-build-service integration
firm, has its hands in both the residential and
the commercial market, it's " ...really a commercial
integrator at heart, " Burke says.
While branding under the name Texadia
Systems, the company operates under Texadia
Home Technologies for residential and
Texadia Systems for commercial.
The company provides a large umbrella
32
of solutions, such as LED lighting design and
install, security systems, structured cabling,
AV integration, electrical and much more. The
firm does everything from outfitting conference
rooms and corporate campuses, to
equipping casinos and museums, to hanging
line-array speakers at large venues. And Burke
has successfully applied his commercial skill
set, project-management abilities and design
experience in the residential market.
Burke, who dislikes the term " resimercial, "
prefers to call it " commercial-resi. "
Drawing from his experience, he says,
" The commercial side of the business has
a much more structured project-management
process. We were able to take those
practices and incorporate them into the
residential side. Residential has very little
project-management process and, in some
cases, [it] was non-existent. We basically
share best practices on both sides, which
really makes for a better client experience. "
" Most of the residential companies don't
have a clue what project management is, "
he opines. " We utilize what we learned
on the commercial side, and we communicate
with our clients - with pictures and
emails every day - what we accomplished.
People ask, 'What is this?' and we explain.
I can't tell you how many people just say,
'This is great. Thank you for letting me know
what's going on with my project.' "
Steve Burke, CTS, the CEO and founder
of Texadia Systems, had a vision for a
company that would serve both commercial
and residential clients. He established
Texadia Systems in November 2013.
Commercial Integrator AUGUST 2022
Embracing the Differences
" The technologies for the commercial side
and the residential side were converging,
even back then, " Burke recalls of the company's
early days. He then realized he could
utilize similar resources on both sides. " The
merging of these technologies from residential
to commercial - it's inevitable, especially
with the pandemic, " he continues.
" A control system is a control system,
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Commercial Integrator August 2022

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