Commercial Integrator August 2022 - 7

Shure Joins International Telecommunication
Union (ITU) and U.K. Spectrum Policy Forum
SHURE, the Niles, Ill.-based
global audio equipment manufacturer
has furthered its leadership
in the spectrum policy
space by joining the International
Telecommunication Union
(ITU) and the U.K. Spectrum
Policy Forum Steering Board.
" Shure has been a leader
in advocating for regulations
impacting the audio industry, "
Prakash Moorut, global head of
spectrum and regulatory affairs
at Shure, says. " And we continue
to take a more aggressive role to
help with overall collaboration
with regulators and other stakeholders
around the world on
spectrum and regulatory policy.
In particular, by joining the ITU,
Shure will have a direct voice in
important regulatory decisions
impacting our business and [our]
industry globally. "
The ITU is the United Nations
specialized agency for information
and communication technologies.
Founded in 1865 to
facilitate international connectivity
in communications networks,
the organization allocates global
radio spectrum and satellite
orbits, develops the technical
standards that ensure networks
and technologies seamlessly
interconnect, and strives to improve
access to communications
technologies for underserved
communities worldwide. ITU is
committed to connecting all the
world's people - wherever they
happen to live and whatever
their means might be.
Shure joins a global membership
group that includes 193
countries, as well as some 900
companies, universities, and
international and regional organizations.
ITU is a unique platform
for global public-private
partnerships, and it enfolds a
community of more than 20,000
professionals. Within ITU, Shure
will work together with other
members to help shape future
communication technologies
policy, while also influencing the
regulatory environment, global
standards and best practices.
Meanwhile, the U.K.
Spectrum Policy Forum is the
cross-industry sounding board
on future policy and approaches
on spectrum. The forum's mission
is to promote and maximize
the benefits of radio spectrum
for the U.K. It is part of TechUK,
the trade association that brings
together people, companies
and organizations to realize the
positive outcomes of what digital
technology can achieve.
" The audio industry plays
an essential role in, but [is] not
limited to, business communications,
live entertainment,
sports, film and television,
journalism and the arts - each
of which depends upon wireless
audio products and reliable
RF spectrum, " Peter James,
vice president of global sales,
pro audio, Shure, says. " We're
proud to be joining these two
organizations as we continue
to advocate for our customers
and their needs with evolving
technologies and policies. "
Zoom Launches New Phone Provider Exchange Program
VIDEOCONFERENCING and
communication giant Zoom,
based in San Jose, Calif., has
launched its new Zoom Phone
Provider Exchange. This new
partner program is designed
to enable service provider
partners to offer flexible
solutions for customers and
provide expanded carrier
choices and enhanced services
for customers.
According to the company,
the program allows customers
to use the Zoom Phone admin
portal to browse and select the
provider and country of their
choice, and then seamlessly
provision phone numbers
over an authorized connection
without having to establish
a separate relationship with
commercialintegrator.com
another provider.
For end customers, the program
- billed as an enhancement
of the company's Bring
Your Own Cloud (BYOC) Peering
Partner Program - brings
them more telecom providers
from Zoom's ecosystem and
simplifies the setup of bringyour-own-carrier
(BYOC) and
cloud phone migration.
In addition to getting
expanded carrier choices,
customers will get even more
value-added services from
carrier partners, including
local currency support,
managed PSTN connectivity
and expanded global PSTN
services like non-geographic
numbers and flexible calling
plans, per a blog from Zoom.
Zoom's new partner program is designed to enable service
provider partners to offer flexible solutions for customers
and provide more carrier choices and enhanced services.
The program also allows
customers to use self-service
phone numbers from their
selected partner and provides
easier management.
For carriers, managed
service providers, aggregators
and other Zoom service partners,
Zoom Phone Provider
Exchange will help them grow
their business with new revenue
opportunities, including
being listed on the Zoom App
Marketplace.
AUGUST 2022 Commercial Integrator
7
SUNDRY PHOTOGRAPHY/STOCK.ADOBE.COM
http://www.commercialintegrator.com
Commercial Integrator August 2022

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