INTEGRATOR OF THE YEAR the company in that direction. " I grew up in a world where ... you do ultra-custom projects, and they're resume stuffers, " Hansson says. However, building the " ultimate system " for wealthy customers is time consuming since every project calls for a completely different setup. While less glamorous than working in the homes of local celebrities and popular athletes, the commercial market provided the company the opportunity to become masters of the products they were selling. It also allowed the company to build packages that can be repeatedly sold and installed without having to learn new custom systems demanded by the customer. " Can we build the same thing every single time and make money doing it? That was attractive, " Hansson says. " What wasn't attractive was doing a project that was three-and-a-half years long that had a ton of change orders and going over on hours [in labor]. " Coupled with Hansson's background in pro audio and mixing tools, he decided it was the right move to dive into the commercial market. commercialintegrator.com Logic Integration's mainstay market is corporate facilities. The company draws upon its residential roots to create simple, intuitive interfaces and deploy high-end video distribution systems and video walls. DECEMBER 2021 Commercial Integrator 17http://www.commercialintegrator.com