Commercial Integrator December 2021 - 18
INTEGRATOR OF THE YEAR
The move required buy-in from everyone
in the company, but Logic Integration's top
salesperson was not on board. According
to Hansson, that salesperson " absolutely
refused " to join his vision for the commercial
market.
" So, I did one of the toughest things in
the world to do, " Hansson recalls. " I cut my
top salesperson. "
High-end Corporate Masters
From there, the company hired CTS
technicians, engineers, secured financing
and started hunting for commercial clients.
One of the first such clients that made the
transition seem worthwhile was telecommunications
giant Comcast.
" We started doing their call centers,
video walls and installed some of the first
Crestron DM systems with the three cables
and the nasty Catx connectors you had to
put on and your fingers were bleeding, "
Hansson says.
With that dedication to the commercial
market, Hansson says his company has
become masters of commercial integration.
Customers' AV racks are built and
programmed in the company's shop,
making its installation and service time
lightning fast.
" High-end corporate is kind of our bread
and butter - the thing that we feel we've
mastered all the way from design, build to
support, " Hansson says.
He calls this model the " wash, rinse,
repeat " style that helps the company standardize
its approaches across customers
and vertical markets.
" All the way down from color coding
every cable on the rack - the laser labels,
power layout and all that stuff - and even
in the cloud where we manage all of the
equipment, " Hansson says. " We know
where the switches are, we know where the
amps are and all of that. "
" High-end corporate
is kind of our bread
and butter - the thing
that we feel we've
mastered. "
-Shawn Hansson
Shawn Hansson grew up as an audiophile working in a recording studio and then started
fixing computers before jumping into the integration business. Logic Integration was
founded in 2004 with a focus on responsive customer service and meticulous detail, such
as color-coding every cable in its racks.
18
Commercial Integrator DECEMBER 2021
Logic Integration's COVID Response
While the company remains steadfastly
committed to the commercial market, it
was the residential market that saw robust
growth over the past two years.
The commercial market took a downturn
when the COVID-19 pandemic forced organizations
to work remotely, with employees
logging on from their homes. Almost
overnight, the robust commercial market
disappeared, but gave new importance to
the residential market.
Luckily for Hansson and Logic Integracommercialintegrator.com
http://www.commercialintegrator.com
Commercial Integrator December 2021
Table of Contents for the Digital Edition of Commercial Integrator December 2021
Commercial Integrator December 2021 - Cover1
Commercial Integrator December 2021 - Cover2
Commercial Integrator December 2021 - 1
Commercial Integrator December 2021 - 2
Commercial Integrator December 2021 - 3
Commercial Integrator December 2021 - 4
Commercial Integrator December 2021 - 5
Commercial Integrator December 2021 - 6
Commercial Integrator December 2021 - 7
Commercial Integrator December 2021 - 8
Commercial Integrator December 2021 - 9
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Commercial Integrator December 2021 - 11
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Commercial Integrator December 2021 - 18
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Commercial Integrator December 2021 - Cover3
Commercial Integrator December 2021 - Cover4
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https://www.nxtbook.com/emerald/commercialintegrator/june_2023
https://www.nxtbook.com/emerald/commercialintegrator/may_2023
https://www.nxtbook.com/emerald/commercialintegrator/april_2023
https://www.nxtbook.com/emerald/commercialintegrator/march_2023
https://www.nxtbook.com/emerald/commercialintegrator/february_2023
https://www.nxtbook.com/emerald/commercialintegrator/january_2023
https://www.nxtbook.com/emerald/commercialintegrator/december_2022
https://www.nxtbook.com/emerald/commercialintegrator/november_2022
https://www.nxtbook.com/emerald/commercialintegrator/october_2022
https://www.nxtbook.com/emerald/commercialintegrator/september_2022
https://www.nxtbook.com/emerald/commercialintegrator/august_2022
https://www.nxtbook.com/emerald/commercialintegrator/july_2022
https://www.nxtbook.com/emerald/commercialintegrator/june_2022
https://www.nxtbook.com/emerald/commercialintegrator/may_2022
https://www.nxtbook.com/emerald/commercialintegrator/april_2022
https://www.nxtbook.com/emerald/commercialintegrator/march_2022
https://www.nxtbook.com/emerald/commercialintegrator/february_2022
https://www.nxtbook.com/emerald/commercialintegrator/january_2022
https://www.nxtbook.com/emerald/commercialintegrator/december_2021
https://www.nxtbook.com/emerald/commercialintegrator/november_2021
https://www.nxtbook.com/emerald/commercialintegrator/october_2021
https://www.nxtbook.com/emerald/commercialintegrator/september_2021
https://www.nxtbook.com/emerald/commercialintegrator/august_2021
https://www.nxtbook.com/emerald/commercialintegrator/july_2021
https://www.nxtbook.com/emerald/commercialintegrator/june_2021
https://www.nxtbook.com/emerald/commercialintegrator/may_2021
https://www.nxtbook.com/emerald/commercialintegrator/apr_2021
https://www.nxtbook.com/emerald/commercialintegrator/march_2021
https://www.nxtbook.com/emerald/commercialintegrator/february_2021
https://www.nxtbook.com/emerald/commercialintegrator/january_2021
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