Commercial Integrator December 2022 - 22

INTEGRATOR OF THE YEAR
Vistacom works hard to promote DEI. That
is one reason that taking on the role of leader
was really important to Nolan. For her,
it's all about giving back to other women so
that they can find their paths earlier in life.
promote him to a role solely focused on directing
our technology path, " she recounts.
" Paris was the obvious choice to fill Matt's
place - no doubt about it! "
Lianna Russell's Perspective:
A Deeper Dive into Vistacom's
Culture and Annual Tech Expo
At Vistacom, our values are based on teamwork, accountability,
responsible growth and community. Thus,
we refer to all Vistacom employees as our family, and
it's the foundation of our culture and everything we
do at the organization. Part of our success comes from
having a culture like that. Essentially, it comes down to
our closeness and the spirit that " we're all in this together "
and we all have each other's back.
As a result, we do have a high retention rate of employees.
The years of experience that we have among all our teams also attracts a lot of new
talent. From another woman's perspective, it's also inspiring to see my role model, Angela
Nolan, putting herself out there and bringing recognition to our industry. Being
a young woman myself, it gives me great confidence about the trajectory for young
women and those from marginalized backgrounds in this industry.
I'd also like to touch on Vistacom's annual Tech Expo, which is now in its 14th year.
It originally came from an idea by one of our customers who just wanted to bring all
manufacturers into one place and share the latest innovations happening with other
colleges and universities in that area. It went from this really small event to something
very grand and successful. When I took over five years ago, it had already built this
momentum; our clients love it and look forward to it every year. It is now a regular part
of their annual technology planning. So, we are bigger than ever, and we continue to
grow every year.
One of the greatest things about the annual Tech Expo is that it provides more of
an intimate setting for our clients. They are able to have good, quality conversations
with our manufacturers, business partners and the Vistacom team. In other words, our
main goal is to really provide that event where our manufacturers and our clients can
collaborate on a deeper level.
Encouraging Employee Growth
Boyer reflects on his own journey at
Vistacom and having become a beloved
member of the company. " I have always
felt that my growth has been encouraged
here at Vistacom, " he comments. In his
opinion, the integrator allows employees
to expand their knowledge and bring that
back to the office, thus strengthening education
opportunities for everyone. " We've
always tried to improve not just our
technology but also our own skill set, "
Boyer continues. " We've also tried to
maintain our standards and stand by
Jack Ferlino's motto. " The now102-year-old
founder has been a
real source of inspiration for him.
Boyer recalls, " I have a passion
for education, and [aligning]
that with Jack's passion of always
learning has been a huge factor for
me. We're extremely family oriented
and compassionate and passionate about
our business. "
Ripley personally attests to growth and
learning opportunities within Vistacom.
Like most others, he stumbled upon the AV
industry by accident, joining the integrator's
installation department. " However, "
he recounts, " one day, I was playing around
with touchpanels and discovered my
fascination with the different aspects of controlling
the technology. " With his newfound
interest in software development, Ripley
began studying more about it; soon after,
a position became available. " The whole
team really pushed me and supported me
in going to college, attending classes and
identifying my path, " he says. In Ripley's
opinion, that not only testifies to Vistacom's
commitment to cutting-edge technology
but also underscores Vistacom's desire to
chart a better future for its employees -
and, by extension, the business.
22
Commercial Integrator DECEMBER 2022
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Commercial Integrator December 2022

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