Commercial Integrator February 2021 - 25

itizing high-value tasks. Through clear,
consistent processes NSCA companies
can achieve more. A workshop led by
leading EOS (Entrepreneurial Operating
System) implementer Jill Young will help
you get your operations and processes
on track.
› Innovating Your Own Solutions - Why
depend on manufacturers to innovate?
Many integrators with their backs against
the ropes due to the pandemic came out
swinging by recognizing new customer
challenges and solving them. Futurist
Brian Solis leads an Executive Power Hour
discussion on how to drive breakthrough
innovation.
› Trusted Advice - As your trade association
and trusted advisor, NSCA is in this
with you. From an outlook by Wilson on
legislative challenges for integrators in
2021 to a closing keynote on how smaller
companies can battle against big brands,
all BLC content is 100% channel-specifi c
and aimed at helping you succeed.
Here's a closer look at the sessions
scheduled for the 2021 NSCA Business &
Leadership Conference:
as we enter unchartered ground in 2021.
NSCA companies need trustworthy analysis
before making key investments or backing
off spending. NSCA chief economist Dr.
Chris Kuehl is back to deliver his industry-specifi
c market perspectives (and
trademark wit).
› Leadership Infrastructure - It takes
a well-built company to weather tough
times. A BLC breakout session challenges
the way NSCA companies think about their
fi nance, legal, and HR leadership groups.
It guides attendees on how to rebuild for
sustained success.
› Processes, Workflows, & Outcomes
- These days it's all about priorcommercialintegrator.com
Opening
Session: Economic Outlook
2021 (and Beyond) for Integrators
Reading the tea leaves isn't an option as
we enter unchartered ground in 2021.
You need trustworthy analysis before
making key investments - or backing
off spending. NSCA Chief Economist Dr.
Chris Kuehl is back to deliver his industry-specifi
c market perspectives (and
trademark wit).
Get a better handle on how the economy
will impact business in 2021 and the
years to come. This high-level economic
overview kicks off the Business & Leadership
Conference with an analysis of longterm
trends, current conditions, and an
economic outlook tailored to our industry
by our expert economist. What impacts
will COVID-19, the election, and a possible
recession have on business for integrators?
Take notes during this vital planning
session so you'll be ready for what the
year will bring. The session concludes
with a performance summary of key U.S.
indicators: infl ation, job creation, housing,
and GDP.
Opening Keynote: Making the Agility
Shiſt : Creating Agile and Eff ective Leaders,
Teams, and Organizations
This BLC is not about COVID-19. But NSCA
recognizes how vitally important it is for
businesses to be nimble in the current
market. A leading agile innovation expert,
Pamela Meyer, PhD, delivers a powerful
keynote and breakout session on agile and
eff ective leadership.
Success today depends on your ability to
learn and adapt in the midst of change. This
means shiſt ing your mindset and organizational
practices to improve the bottom line
and sustain success. Meyer draws on her
years of experience and research in helping
teams and organizations become more
agile and innovative to show you how other
organizations are thriving in the midst of
today's uncertainty.
She'll also off er unique ideas you can use
right away to make your own agility shiſt .
Learn how to improve your capacity to respond
to unexpected challenges, discover
six dynamics that make up an agility shiſt ,
and fi nd out what types of best practices
are followed by agile leaders, teams, and
organizations.
Keynote: Business Benefi ts of Diversity,
Equity, and Inclusion
Current data suggests that companies with
an active diversity, equity, and inclusion
(DEI) plan are likely to outpace their peers.
Empirical data from McKinsey & Company
(a global leader in management consulting)
demonstrates that embracing DEI makes
great business sense: A DEI program
produces an 11% likelihood of increased
performance over similar companies and a
19% decrease in the likelihood of outperforming
your peers without one.
NSCA's Ignite 2.0 initiative supports the
belief that DEI implementation should be a
core tenet for all integrators to build better,
higher-performing businesses - especially
critical now with the economic pressures of
COVID-19. Get started with your own DEI
plan in this session.
Executive Power Hour: Designing for
Digital-First Customers
Experience design and innovation are key
diff erentiators and beacons for the way
FEBRUARY 2021 Commercial Integrator 25
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Commercial Integrator February 2021

Table of Contents for the Digital Edition of Commercial Integrator February 2021
