Commercial Integrator February 2021 - 26

EVENTS
BLC Virtual 2021
forward - especially in these times of
disruption. While it's counterintuitive to
think about investments when everyone
else is exploring cost-cutting, this is exactly
the time to break new ground. Those
who study customer dynamics, needs,
emotions, and aspirations to reveal meaningful
and empathetic ways to innovate
will succeed in business and customer
experiences.
General Session: Making Strategy
Happen
According to Harvard Business Review,
" most studies show a 60% to 70% failure
rate for organizational change projects a
statistic that has stayed constant from the
1970s to now. " Learn how to drive the odds
in your favor by turning strategy into reality,
making sure your change efforts result in
actual change, engaging your people's
hearts and minds, and embodying the right
commitment. You'll leave equipped and
inspired to Make Strategy Happen.
Closing Keynote: Becoming No. 1 in a
Crowded Market
Find the right types of clients and turn them
into vocal fans. Even though we all seem
the same, there are ways integrators can
truly become different. Learn a framework
in innovation and influence that will show
you how to become the top choice. Gerry's
" Power of BECAUSE " framework has
been used by manufacturers, distributors,
dealers, and businesses of all kinds to clarify
their messages, drive referrals, and close
sales. You'll also uncover the four critical
questions you should ask to stand out in the
sea of sameness.
The 2021 NSCA Business & Leadership
Conference will feature four breakout tracks
attendees can follow: executive leadership,
growth strategies and sales enablement,
finance and risk management, and operations
and process improvement.
Executive Leadership
Agility Champion Training: Developing
Agility is a Continuous Endeavor
To become and stay agile, your leaders,
teams, and organizational systems need
ongoing support, fresh ideas, and inspiration.
With effective training and coaching,
26
NSCA and its integrator-led Events Committee identified pain points to be addressed at
BLC and built substantive content sessions around critical objectives.
the best and most consistent support can
be harnessed within your organization
from your own Agility Champions. This
workshop prepares you to designate
internal leaders (at any level) to serve as
agility shift catalysts, facilitators, resource
people, and, yes, champions of agile
initiatives. Whether you're in the midst of
an agile transformation or your leaders,
teams, or organizations are still understanding
the need to be more agile and
innovative, your strategy needs to include
internal champions for ongoing support
and inspiration.
" There's no doubt
that this is our most
important BLC ever.
At NSCA we know
what our role is - to
be a trusted advisor to
member companies. "
- Chuck Wilson
Leadership: Pivot, Don't Panic
Our panel of industry experts uncovers answers
to NSCA members' most frequently
asked questions. This fast-paced workshop
discusses key issues for scaling your
business properly in 2021 and beyond.
We'll discuss ways to find new revenue,
uncover new opportunities amid changes
in commercial real estate, cope with uncerCommercial
Integrator FEBRUARY 2021
tainty, consider mergers and acquisitions
in unpredictable times, and leadership
development and employee engagement
in 2021.
Growth Strategies
& Sales Enablement
Think Like a Scientist, Not an Engineer
This workshop features industry leaders
who share best practices and action steps
for building successful client engagement
programs and processes. Combine the
best of design-thinking practices and
strategies with scenario planning and execution
exercises to create more effective
client interactions and help sales professionals
collaborate with key stakeholders
during the discovery phase. In today's
world of relationship-building opportunities,
we help you find new ways to become
a trusted advisor for your clients and lead
them to solutions they help create along
with your team.
Understand and Unlock the Power of
Finding Your " Because "
Integrators often focus sales and marketing
strategies on the products they offer rather
than the " why " behind their recommendations.
Learn from one of the world's leading
brand development experts on how to do
a much better job of identifying and capitalizing
on your " why. " Using research from
an NSCA member case study, you'll learn
how to differentiate your organization in a
crowded marketplace and make sure your
clients don't see you as being the same as
your competition. (Hint: In part, it comes
commercialintegrator.com
http://www.commercialintegrator.com
Commercial Integrator February 2021

Table of Contents for the Digital Edition of Commercial Integrator February 2021
