Commercial Integrator February 2021 - 9

ASCII Group Announces Keynote
Speakers and Content for 2021 Events
THE ASCII GROUP, a membership-based
community of
independent North American
MSPs, MSSPs and Solution
Providers, announces the
featured speakers for its 2021
Event Series.
The agenda for the events
showcases an enhanced focus
on education, providing attendees
with new approaches and
best practices on how to grow
their IT companies while best
servicing their customer base.
The sessions will feature
more MSP-led education
content from its presenters
(including ASCII members).
Keynote Speaker - Mike
Michalowicz, " Fix This
Next "
Deemed the top contender for
the 'patron saint of entrepreneurs,'
Mike Michalowicz, has
helped thousands of businesses
use his techniques to better
their overall operations.
Considered one of the
leading business makeover
specialists, Mike has authored
the 'Pumpkin Plan', 'Profit First'
and will be discussing how
businesses can determine what
to do, in what order, to ensure
healthy, fast and permanent
growth with his latest book 'Fix
This Next'.
Keynote Speaker - Robbie
Kellman Baxter, " The
Forever Transaction "
The Forever Transaction is a
ready-to-use game plan for
running a successful and sustainable
subscription business.
A veritable blueprint for success
in the new subscription-based
economy, Robbie's approach is a
must-do for organizations of any
size; it's a true game-changer.
From initial start-up or testing
of a new model, to scaling the
operation for long-term growth
and sustainability, to revamping
your culture so everyone
works together to optimize
customer lifetime value. Learn
how to build lasting customer
relationships that are the very
foundation of business success
- today, tomorrow and forever.
Additional MSP peer
education and industry
speakers include:
" Be Heard! Why Your MSP
Story Matters Now " , C.J. Ezell,
Founder & CEO, Cross Bay
Digital Marketing
" How MSPs Can Best Manage
& Solve Growing Pains " ,
Stephen Monk, CEO, Noverus
Innovations
" How to Build a Winning
Client Advisory Board " , Vince
Tinnirello, Managing Director,
Anchor Network Solutions
" Now, more than ever, the
goal of ASCII events is to provide
the MSP community with
actionable content that can be
easily implemented into their IT
businesses, " said Jerry Koutavas,
President, The ASCII Group.
" In addition to a relatable
keynote speaker, and a showcase
pavilion of best-of-breed
technology, attendees leave
ASCII events with business
intelligence they can use. "
ASCII events are the leading
conferences in the channel and
Exertis Announces Acquisition of JB&A
Exertis announced today its
acquisition of JB&A Inc, a distributor
of broadcast, post-production
and pro AV technologies,
to system integrators and
B2B resellers in North America.
Located in San Rafael, Calif.,
the company saw revenues of
$80M in the last financial year.
JB&A " holds a leading
position with specialist vendors
in the fast-growing broadcast
and post-production segments,
including CATDV, Gefen,
Haverford, Quantum, Newtek
commercialintegrator.com
and SNS, " according to the
joint announcement.
It also has the exclusive U.S.
distribution rights for Unilumin,
a direct view LED vendor.
The acquisition of JB&A
" continues Exertis' strategy of
building a strong and diverse
pro AV, pro audio and musical
instrument (MI) value-added
distribution business in North
America, following the acquisitions
of Stampede (2018), Jam
(2018) and The Music People
(2020), " according to the
announcement.
JB&A is led by CEO Jeff
Burgess and president Greg
Burgess, who will " continue to
drive JB&A's growth strategy, "
the announcement says.
" JB&A is a strategic acquisition
enabling us to expand
our pro AV business in North
America in to the attractive
and high value-added niches
of broadcast and post-production, "
said DCC managing
director Tim Griffin.
" JB&A is a great fit with our
existing Exertis pro AV business
and we will leverage this to
benefit our vendors and customers.
JB&A is well respected
for its value-added distribution
and technical capabilities and
I'm looking forward to continuing
this journey, " he said.
" This acquisition provides
a great opportunity for both
companies by providing new
opportunities for our vendors,
customers and employees, "
said Jeff Burgess.
FEBRUARY 2021 Commercial Integrator
9
bring together over 1,500 IT
solution providers and MSPs,
innovative technology vendors,
and key industry thought leaders
in a two-day format.
Designed for qualified Managed
Service Providers, ASCII
events are targeted towards
those looking to increase
revenue, enhance their current
business model, and network
with peers.
ASCII MSP Connect Live
2021 (Virtual Events):
› Canada February 24 & 25
› Rocky Mountain Region (USA)
March 17 & 18
ASCII Success Summits
2021 (In-Person Events):
› Bethesda, MD May 19 & 20
› Cincinnati, OH June 16 & 17
› Chicago, IL July 21 & 22
› Raleigh, NC August 18 & 19
› NY / NJ area September 22
& 23
› Orlando, FL October 27 & 28
› Houston, TX November 3 & 4
› Orange County, CA
December 8 & 9
http://www.commercialintegrator.com
Commercial Integrator February 2021

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