Commercial Integrator February 2022 - 8

#TECHTRENDING THE BUZZ ON TECHNOLOGY AFFECTING INTEGRATORS
#DigitalSignage
Rebranded DSE
Signs Sony as
Presenting Sponsor
TOKYO, JAPAN-BASED Sony
Electronics has signed on as
presenting sponsor for New
York-based Questex's Digital
Signage Experience (DSE),
which is set for March 22-24 in
Las Vegas.
Participating at DSE's highest
sponsorship level, Sony experts
will provide welcome remarks,
run on-floor education sessions
and host partners in their booth
on the exhibit floor. Sony joins
Crimson AV, Korbyt, INFiLED
and Peerless-AV as sponsors of
DSE 2022.
DSE was formerly called
" Digital Signage Expo, " and
it was previously run by Exponation
LLC. Questex acquired
all assets related to the show
following Exponation's COVID19-caused
bankruptcy. Now,
the show is being reimagined,
relaunched and rebranded as
Digital Signage Experience. It
will showcase new technology
from leading manufacturers,
while also providing attendees
with plenty of educational
content and networking opportunities.
Sony
produces professional
displays, large-scale micro-LED
displays and videowalls, as
well as all-in-one solutions with
software. Sony's professional
4K HDR BRAVIA displays range
in size from 32 inches to 100
inches. They combine good
image quality, ease of use and
specialized cosmetic design,
and they can be used for many
applications. Flexible features
common to the lineup include
powerful processors, Pro
Mode for customized settings,
IP control and mirroring
functionality. Sony's BRAVIA
displays feature integrated
mirroring through both
Chromecast built-in and Apple
AirPlay 2. This provides a
simple, quick connection from
a user's device for seamless
collaboration.
Rich Ventura, vice president
of B2B at Sony Electronics,
remarks, " As Sony continues
to expand its footprint in the
digital signage and display
space, we're proud to be an
integral part of the rebirth of
an iconic industry event like
DSE. " He continues, " Sony
looks forward to connecting
with and educating users,
reaffirming our commitment to
the community and cementing
our leadership position in the
display realm at DSE. "
Those wishing to register for
Recently, the Zoom Partner Demand Center launched. The
turnkey platform offers a variety of strategies to help partners
go to market with the company's technology.
DSE may do so at
DigitalSignageExperience.com.
›› @DSEShow, @SonyProUSA
#DSEShow, #digitalsignage
#Platform
Zoom Announces
Zoom Partner Demand
Center, a New
Marketing Resource
SAN JOSE, CALIF.-BASED
Zoom has announced an expansion
of its partner network
with the launch of the Zoom
Partner Demand Center. The
videoconferencing software
provider calls the new solution
a turnkey platform that offers
a variety of strategies to help
partners go to market with the
company's technology.
The Partner Demand Center
Questex's Digital Signage Experience is set for late March
in Las Vegas. Sony Electronics has signed on as presenting
sponsor, DSE's highest sponsorship level.
8
Commercial Integrator FEBRUARY 2022
will offer partners a marketing
automation platform to expand
their Zoom marketing practice.
The offering includes co-branding
and customization, digital
marketing and campaign
execution. All these contribute
to what the company calls a
" launchpad " for generating
demand.
The solution thus allows partners
to execute customized,
multi-touch campaigns directly
from the platform. Users can
also download the content they
need to execute campaigns
through their own systems.
The Partner Demand Center
offers all the following:
› email campaigns
› web content syndication
› social media marketing
› events marketing, including
webinar syndication
› video marketing
› digital ads and banners
› co-branding
Via an integration with
Google Translate, campaign
localization is also offered in
more than 50 languages. This
allows partners to translate
email campaigns.
" The Zoom Partner Demand
Center strives to provide our
partners with the tools they
need to be successful, including
resources designed to
help users upskill their existing
team, " the company announcement
says. " These resources
include online marketing support,
training and access to our
partner marketing concierge
service for help with every step
of the marketing journey. "
›› @Zoom, #marketing,
#turnkey
commercialintegrator.com
YALCINSONAT - STOCK.ADOBE.COM
http://STOCK.ADOBE.COM http://www.DigitalSignageExperience.com http://www.commercialintegrator.com
Commercial Integrator February 2022

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