Commercial Integrator February 2023 - 10

AV AS A BUSINESS
What Keeps Integration
Company Leaders Up at Night?
Planning sessions for NSCA's Business & Leadership Conference involves
taking a fi rsthand look at integrators' biggest challenges. By Tom LeBlanc
The 2023 Business & Leadership Conference in Dallas, taking place February 28 to March 2, marks the 25th
brought together integration company leaders to discuss the industry's biggest challenges.
NSCA DOESN'T WANT to waste your
time. Our goal as a trade association supporting
integration companies is to help
them be successful. Wasting an integration
company leader's time would be contrary
to that.
When we invite integrators to attend our
annual Business and Leadership Conference
(BLC) - this year, it's from February
28 through March 2 in Irving, Texas - we
want to make sure that it's an extremely
valuable use of their time. The formula is
simple: Plan keynotes and general sessions
that matter to integrators. The process for
identifying those topics is even simpler:
Ask integration company leaders what's
keeping them up at night.
NSCA's Board of Directors is made up
entirely of integration company leaders.
Here, four of them share insight on their
most pressing priorities:
Finding Focus Amid Chaos
Chaos and potential distraction seem to
live behind every door and around every
corner. As leaders, we are leſt to determine
which challenge, conversation or task
we should complete next. (That's not to
mention our never-ending to-do list, which
includes ideas from employees, our personal
goals, requests from customers, and
day-to-day business-operations elements.)
10
Our goal as a
trade association
supporting
integration companies is
to help them be successful.
Wasting an integration
company leader's time would
be contrary to that.
It's easy to become overwhelmed as
you try to make everyone happy at the
expense of what your business needs.
Taking on everything at once is where risk
begins. With each small distraction, you
lose focus and let things get away from
you. You're busy, but you're not accomplishing
things. You're trying to fi x every
problem without having a specifi c focus,
which can put everything that your teams
and you have worked for at risk, leaving
your company behind where it could or
should be.
- Kyle Habben, Electronic Contracting
Company (ECC), an NSCA Board of
Directors member
Understanding How to
Evolve with Customers' Needs
The pandemic impacted the entire world,
but it also opened a window of opportunity
for our industry. We emerged running
Commercial Integrator FEBRUARY 2023
time NSCA has
headlong into the need to address new
technology demands to help the workplace
function smoothly. As employees
returned to workplaces, they desired
collaboration tools like the ones they used
at home (e.g., Microsoſt Teams, Zoom)
- namely, platforms that are easy to use
and that support meeting equity. Organizations
had to step up to meet these
employee demands.
Good sellers learned how to respond
to prospects and customers, meeting
clients where they are in their workplace
evolution. In many cases, this meant
talking to new chief digital transformation
offi cers or chief experience offi cers
who create today's digital employee
experiences. Together, we're enabling
a new generation of workers who want
the fl exibility to work from home, but who
Join CI at NSCA's BLC
NSCA's Business & Leadership
Conference is a must-attend
integration industry event for
forward-focused company leaders.
Join media partner Commercial
Integrator at the 25th
annual BLC,
February 28 through March 2 in
Dallas. To register for the conference,
go to NSCA.org/blc2023.
commercialintegrator.com

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Commercial Integrator February 2023

Table of Contents for the Digital Edition of Commercial Integrator February 2023