Commercial Integrator February 2023 - 40

FINAL THOUGHTS
More Book Picks
for Integrators
LAST MONTH, this column featured book
recommendations from Luke Jordan, vice
president and co-steward of Texas-based
Electro Acoustics. An avid reader, Jordan seeks
volumes that off er guidance on businesscentric
topics. That initial column stemmed
from an #avtweeps gathering during last
year's CEDIA Expo. Two other participants
in that conversation - Steve Greenblatt,
president of Control Concepts, and Brittany
DiCesare, Control Concepts' client success
manager - volunteered this month to share
top book recommendations of their own.
What follows are four books that they
believe can empower AV stakeholders and
integrators to run their businesses better.
Get a Grip, by Gino
Wickman and Mike Paton
Many companies fi nd
themselves struggling, and
they don't understand why.
The resolution lies in having
a leadership team that's on the same page
and an organization that follows a defi ned
system of establishing and accomplishing
goals. Get a Grip details a company's journey
of overcoming obstacles and adopting an
Entrepreneurial Operating System to build a
more harmonious organization.
Built to Sell,
by John Warrillow
Service-based businesses
specializing in one area or
off ering can productize their
work by following repeatable
processes and achieving predicable
outcomes. However, building a business that
can be scaled and run on its own results in
a valuable, sellable asset. This fable focuses
on how an owner turned their business and
life around by refocusing their service-based
off ering to be sellable.
The Five Dysfunctions of a
Team, by Patrick Lencioni
Successful companies are
built with teams whose
members work together to
address dysfunctions. Building
trust by being vulnerable, encouraging
debate and confl ict, buying into decisions
and committing to common goals, being
accountable and focusing on overall team
results are the cornerstones of achieving
a healthy, functioning company. The book
details the struggles of a company that
lacks in leadership and suff ers from subpar
results. With a new CEO, the company
works to overcome the fi ve dysfunctions of
their team.
The Pumpkin Plan,
by Mike Michalowicz
Similar to growing a worldclass
pumpkin, if one wants
to build an extraordinary
business, one must focus on
attracting and nurturing ideal clients, and
repel those who do not meet the established
criteria. To make room for these ideal
client relationships, businesses must discard
existing clients that are not the right fi t, even
if they can be lucrative in the short term.
Inspired by farmers growing giant pumpkins,
The Pumpkin Plan outlines the concepts
and explains strategies that businesses can
adopt to become enormously successful.
I encourage all integrators to add these volumes
to your new year's reading list. As said
earlier, although we might be incredibly busy
working in our businesses, it's never a good
excuse to fail to work on our businesses.
If you would like to submit your own book
recommendations, please email me at
dan.ferrisi@emeraldx.com. I will consider
them for a future column!
Commercial Integrator, (USPS 005-160) (ISSN 2165-9850), Vol. 13 No. 2, is published monthly by Emerald X, LLC., 100 Broadway, 14th
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'Harnessing the
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40
Commercial Integrator FEBRUARY 2023
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Commercial Integrator February 2023

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